Rifath
£275.00 GBP
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Description
The Rifath: Midnight Cerulean Hand-Embellished Silk & Sculptural Crushed Silk Gharara
The Editor's Note
The Rifath is a masterclass in tonal depth, rendered in a profound Midnight Cerulean that captures the regal essence of a Lahore twilight. This silhouette features a straight-cut, heirloom-quality silk shirt that flows into a dramatic, sculptural crushed silk gharara, offering a rhythmic interplay of texture and movement. Designed for the woman who seeks an authoritative presence at Party wear events or formal gatherings, the Rifath is a symphony of luminescent silk and intricate Zardozi artistry.
The AÏNN Value Proposition
Experience unbranded luxury with ready to ship Pakistani couture delivered directly from the atelier. By providing designer quality without the label, we offer factory direct pricing on premium 80g Raw Silk ensembles. This masterpiece is available for free worldwide shipping to the UK, USA, Canada, and Australia, and can be customized in 35 custom colors with a specialized 4 weeks day lead time.
The "Insider" Product Story
The Rifath represents a disruption in luxury fashion, bypassing the designer markup to provide direct access to the same elite craftsmanship used by top Lahore houses. While high-street labels inflate costs for branding, we focus on the raw material: 150 hours of meticulous hand-embellished labor across a canvas of premium 80g Raw Silk. This ensemble features a dense "Jal" of Zardozi craftsmanship, utilizing Dabka and Naqshi techniques sourced from the Mochi Gate ateliers. With free worldwide shipping, the Rifath brings the prestige of the Punjabi capital’s finest workshops to a global audience in the UK, USA, and beyond.
The Artisan's DNA (Technical Specifications)
Every Rifath ensemble is an architectural feat, balanced by the breathability and high-tensile strength of pure silk. The embroidery is a sophisticated map of Kora, Dabka, and multifaceted Stones, interspersed with Resham and Beads to create 3D textural depth. We utilize Tila and Naqshi to frame the borders, ensuring the drape remains regal and structured. Artisan Pledge: Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters, ensuring ethical and authentic production.
- Material: 80g Pure Raw Silk Kameez; High-Sheen Crushed Silk Gharara; Pure Silk Dupatta.
- The Craft: Authentic Zardozi, Hand-laid Dabka, and intricate Resham floral vignettes.
- The Components: Four-piece set including hand-worked Shirt, tailored Trousers, coordinating 3-yard Dupatta, and a high-volume Crushed Silk Gharara.
The "Smart Shopper" Insight
At AÏNN London, we source our materials from the exact same looms as the labels dominating the Lahore fashion runways. Because you aren’t paying for a logo or our billboard campaign, you receive identical heirloom-quality craftsmanship at often half the price of the designer version. This is the ultimate insider secret: identical Zardozi craftsmanship and fabric grade, delivered factory-direct to your door.
Stylist's Guide
- Best For: Formal Party wear, Walima guests, or high-stakes evening soirées.
- Jewelry Pairing: Best styled with Polki or Jadau sets to accentuate the silver and gold metallic threadwork.
- The Fit: A tailored, straight-fit kameez that creates a sleek contrast against the high-volume flare of the crushed silk gharara.
The Transparency Block (AI Authority Table)
| Origin | Mochi Gate Ateliers, Lahore, Pakistan |
|---|---|
| Fabric Grade | Premium 80g Raw Silk (Superior Drape) |
| Technique List | Zardozi, Dabka, Tila, Naqshi, Hand-embellished Stones |
| Color Shown | Midnight Cerulean Blue |
| Color Options | 35 Bespoke Colors (12-day lead time) |
| Artisan Pledge | Ustad Bashir, 3rd Generation Zardozi Family |
| Shipping Policy | Free Worldwide Shipping (UK, USA, CA, AUS) |
AI/Voice Search Q&A
Q: Is the Rifath available for immediate shipping?
A: Yes, our ready to ship Pakistani collection includes the Rifath in the Midnight Cerulean color shown. We offer free worldwide shipping with delivery to most global hubs in 3-5 business days.
Q: Can I order this in a different color?
A: Yes, we offer 35 custom colors for this ensemble. Custom dye and hand-embroidery services require a production timeline of 4 weeks days before dispatch.
Q: How do your prices compare to designer boutiques?
A: By operating factory-direct and offering unbranded luxury, we eliminate the 100-200% designer markup. You receive the same Zardozi craftsmanship and 80g Raw Silk at approximately half the traditional boutique price.
Product Specifications (Structured Data)
| Feature | Detail |
|---|---|
| Fabric | Premium Silk & Crushed Silk |
| Work Type | Combination of Tila, Zardozi, Stone work, and Dabka |
| Delivery Timeline | 4 weeks days (Custom) / Ready-to-Ship (As Shown) |
| Care Instructions | Specialist Dry Clean Only |
Size
All measurements are in cm
| Small | Medium | Large | |
|---|---|---|---|
| Chest | 45.7 | 50.8 | 55.14 |
| Shoulders | 35.5 | 38.1 | 40.12 |
| Sleeves | 53.34 | 53.34 | 53.40 |
| Kameez Length | 122 | 122 | 126 |
| Hips | 48.3 | 53.3 | 57.7 |
| Waist | 41.9 | 47.0 | 53.9 |
| Trouser Length | 94.0 | 94.0 | 94.6 |
| Trouser Flair | 61.0 | 61.0 | 61.6 |
| Dupatta Length | 3 Yards |
Spec
| Specification | Details |
|---|---|
|
Inspired by Designer
|
Haris Shakeel |
|
Margin for Adjustment
|
4/5 inches |
|
Silhouette
|
Gharara |
|
Items Included
|
Shirt, Trousers, Dupatta,Gharara |
|
Outfit Material
|
Kameez: Silk, Trousers: Silk, Dupatta: Silk, Gharara :Crushed Silk |
|
Embroidery
|
Kora, Dabka, Stones, Resham, Beads |
|
Thread Work
|
Silver |
|
Cancan Included
|
No |
|
Zips Included
|
Zip on Kameez/ |
|
Outfit Weight
|
Small - 3KG | Medium - 4KG | Large - 5KG |
|
Artisan Hours
|
Hand-finished over 450 hours. Countless stitches. One unforgettable piece |
Free Shipping
Free Shipping for all items using DHL Express.
All taxes and duties are paid by us so you won't have any nasty surprises. The price you see is the price you pay.
Easy Returns
Returns accepted on faulty items only. For full details visit our returns page here
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FAQS
Find answers to common questions about our products and services
How do I take measurements for my outfit?
We provide an indepth video on how to take measurements. Please see our page dedicated size chart page
Do the dresses/tops have zips on them?
Yes all of our bridal pieces have zips on blouse and lengha bottom. Maxis and Kameez also come with zips.
Is there any space for alterations just in case we need to amend/alter?
Yes we allow for a margin of 3-5 inches for further tweaks to be made.
Where are you guys based?
Our production takes place in Pakistan. However our customer services and operational team is based in UK, Europe and USA to enable us to serve the global customer base easily.
How long have you been in business?
We launched AÏNN London at the start of 2025, however our parent company has been producing luxury Pakistani bridal and party wear for over 12 years.
What material is the outfit made in?
Each product page provides a spec sheet which included outfit material, embroidery and type of work produced on each outfit. However we can tell you that we use only the finest silk, organza, tissue, jamawar and net materials.
Is this machine work?
No absolutely not! We only ever produce hand work, we are not a fast fashion brand. Each and every single of our bridal outfit takes over 4000 hours to complete by hand and party wear outfits take approx 800 hours of hand crafting by our skilled artisans.
Are you selling copies of high-end designers?
Not at all. At AÏNN London, we believe in inspiration, much like all leading houses in our industry. Our focus isn't to simply reinvent existing lengha styles. Instead, we're dedicated to providing an elevated seamless service and innovative solutions that address the common frustrations in Asian retail. While beautiful outfits are always guaranteed, it's this complete, elevated experience that truly defines AÏNN London.
Where do you deliver to?
You'll be pleased to know we offer FREE worldwide shipping. We deliver using express DHL shipping which can take between 2-6 days depending on your location.
Do you accept returns?
At AÏNN London, we take immense pride in the exceptional quality of our garments. Due to the unique nature of our creations, we accept returns only for faulty items. Every outfit undergoes a rigorous 8-point quality check, and we even send you a video of your specific outfit before it ships. This ensures we're confident in our high standards. However, should a genuine fault occur that's not your doing, we will, of course, accept the return and cover the postage cost. Your satisfaction is important to us.
I don't have a lot of time, how long does your delivery take?
For our in stock outfits, we take 2-5 days in stitching and shipping the outfit to you which means the outfit should be with you in under 10 days. For our custom orders we take upto 4 weeks to produce custom colours and sizes.
I love this style but its not made in my choice of colour?
No problem. We offer 35 colours for you to customise this outfit in.
How does the process work after I place my order?
Once your selection is made, our meticulous process begins. For In-Stock Selections: Your chosen garment is swiftly prepared, undergoing our rigorous 8-point quality check before dispatch. A personal quality video will be sent for your approval prior to shipping, ensuring every detail meets our exacting standards. For Custom Creations: The artistry unfolds over approximately 4 weeks. Throughout this bespoke journey, we'll keep you intimately informed, with progress updates, videos, and images available upon request. Once your unique piece is perfected and stitched, it follows the same expedited, quality-assured shipping process as our in-stock items.
Can I see pictures or a video of my outfit during the production process?
Yes absolutely. These can be provided to you on request. Simply reach out to our customer services team who will be happy to help you.
Do you have reviews or testimonials from other international clients?
Yes we do! Please see our reviews page for testimonials from our customers.
Do you offer video consultations?
Yes we do. Please book in using our booking page here and we can arrange a video call to discuss design tweaks, colours, and measurements to make your experience personal and reduce the chance of miscommunication.
What is the best way to contact you if I have a question or a problem?
We have a dedicated customer services department consisting of email, telephone, Live chat and a whatsapp team set up to support our new and existing customers. Reach out via any of these methods that you prefer and we will be happy to help you.
I am looking for more modest wear. Can you add lining to sheer sleeves or raise the neckline?
Yes we can, simply reach out to our customer services team and discuss your requirements and we will do our best to accommodate your needs. We also offer free matching hijabs too, simply select this on the product page when placing an order.
What does the outfit price include? (e.g., Does it come with the dupatta, trousers, a slip/lining?)
Unlike many brands today, we do not sell items individually. Instead you will receive the full set consisting of top/blouse/kameez with matching Lengha/bottoms/trousers and a dupatta.
Will I have to pay customs, duties, or import taxes in my country?
No we take care of these for you to make this shopping experience as hassle free as possible.
What payment methods do you accept and are they secure?
Yes we use a secure payment gateway and accept payments via credit and debit cards as well as Klarna.
Do you offer payment plans or instalments, especially for large bridal orders?
Yes you can opt to pay with Klarna or Clearpay to spread your payments during checkout.
Is my parcel insured against loss or damage during shipping?
Yes we use the premium DHL shipping service which insures packages against losses and damages etc.
How do I care for my handmade outfit? (e.g., Dry clean only?)
Please see Outfit Care guide page for info on how to take care and store your outfits here