Official Terms & Conditions

This document outlines the formal responsibilities, obligations, and legally binding terms of agreement for participants in the AÏNN London Brand Ambassador Programme.

1. Acceptance of Terms & Participant Responsibility Participation in the AÏNN London Ambassador Programme is a formal professional contract. By accepting, receiving, or retaining any AÏNN London garments, and by publishing associated content on your social media channels, you automatically agree to be bound by the terms outlined in this agreement. By doing so, you accept full responsibility as an official representative and brand ambassador for AÏNN London.

2. Active Participation & Programme Structure This programme is designed as an ongoing, collaborative partnership rather than a singular promotion.

• Campaign Commitment: The programme will consist of a series of scheduled campaigns throughout the year.

• Active Engagement: Ambassadors should only accept participation if they have the capacity to actively engage in and complete all deliverables. Inactive participants may be removed from the programme at the brand’s sole discretion.

3. Garment Provision, Deliverables & Deadlines As an ambassador, you will be provided with AÏNN London luxury garments to facilitate content creation.

• Commercial Assets, Not Gifts: Please be explicitly aware that these garments are not classified as gifts. They are provided solely as professional campaign assets to enable you to fulfil your specific content deliverables.

• Posting Deadlines: Upon receipt of AÏNN London garments, the ambassador agrees to publish the agreed-upon campaign content within 14 days, unless a different launch date is explicitly agreed upon in writing by the AÏNN London management team.

• Care & Representation: Ambassadors are expected to treat all provided garments with the utmost care and style them in a manner that reflects the high-end, elegant aesthetic of the brand.

4. Content Requirements & The 60-Day Retention Policy Due to the bespoke nature and elevated price point of our collections, our customers often require a longer purchasing consideration period. To accurately track engagement, monitor sales cycles, and associate revenue with your specific ambassador profile, the following rules strictly apply:

• 60-Day Live Requirement: All promotional content (including grid posts, reels, TikToks, and permanent features) must remain LIVE and public on your channels for a minimum of 60 consecutive days from the date of publishing.

• Archiving/Deletion Prohibition: Removing, archiving, or hiding AÏNN London campaign content before the 60-day period has completely elapsed is a direct breach of this agreement.

5. Enforcement & Breach of Contract Because the luxury garments are provided exclusively as campaign assets in exchange for agreed-upon deliverables:

• Failure to publish the content within the required 14-day timeframe, or the removal of content before the 60-day retention period expires, constitutes a breach of contract.

• In the event of a breach, the ambassador must return the garments in pristine, unworn, and resalable condition at their own expense within 7 days. Failure to return the garments in this condition will result in the ambassador being invoiced for the full retail value of the items provided.

6. Content Rights & Commercial Licensing By participating in this programme, the ambassador grants AÏNN London a perpetual, irrevocable, worldwide, and royalty-free license to use, reproduce, modify, and distribute the campaign content for commercial purposes. This includes, but is not limited to, paid social media advertising, website usage, and email marketing. While AÏNN London will endeavour to provide appropriate credit where viable, it is not a mandatory condition of use.

7. Exclusivity & Non-Compete To protect the integrity of our campaigns, ambassadors agree to a period of exclusivity. Ambassadors must not feature, tag, or promote direct competitors—specifically within the luxury bridal and party wear sector—for a period of 7 days before and 7 days after publishing an AÏNN London campaign post.

8. Regulatory Compliance & Disclosures Ambassadors are strictly required to comply with all relevant local advertising regulations and guidelines (such as ASA or FTC rules). It is the ambassador's sole responsibility to ensure that the partnership is clearly and prominently disclosed on all campaign content (e.g., using #Ad, #Sponsored, or #AinnLondonPartner) to maintain legal compliance.

9. Confidentiality During the course of this partnership, ambassadors may be exposed to unreleased designs, upcoming campaign briefs, or internal brand strategies. Ambassadors agree to maintain strict confidentiality and must not disclose or leak any proprietary information without prior written consent from AÏNN London.

10. Notice of Termination

• Ambassador Termination: Ambassadors may not terminate this agreement or abandon their campaign responsibilities abruptly. Should you wish to exit the programme, you are required to provide a minimum of 30 days’ written notice to the AÏNN London management team. Any deliverables or 60-day content requirements initiated prior to your notice must be fulfilled in full.

• Brand Termination: AÏNN London reserves the right to terminate this agreement immediately, without notice, in the event of a breach of contract by the ambassador, or if the ambassador engages in public behaviour (online or offline) that negatively impacts the brand’s reputation or contradicts our standard of luxury and professionalism.
  

To sign up for the program you must fill in your details via our signup page https://ainnlondon.affiliatery.staqlab.com/partner/signup