About AÏNN

The Revolution You Didn't Know You Were Waiting For

Picture this: You're scrolling through Instagram, heart racing as you discover the perfect lehenga. Your cousin's wedding is in two months, and this piece is absolutely everything. You screenshot, you save, you dream about how incredible you'll look.

Then reality hits.

"DM us for price." Three words that every South Asian woman knows lead to frustration. You message. You wait. A week passes. Finally, a response with a shocking price and a casual "6-8 weeks delivery, maybe longer." No size chart. No fabric details. No guarantees. Take it or leave it.

Sound familiar?

This is exactly why AÏNN London exists.

We didn't start this business because we thought the world needed another South Asian fashion brand. Frankly, there are already incredible designers creating stunning pieces. We started AÏNN London because we were tired of the experience being so damn difficult.

Think about it: You wouldn't tolerate this from Zara, ASOS, or any Western brand. You expect clear pricing, detailed descriptions, reliable delivery, and actual customer service. So why should South Asian fashion be any different?

The industry had trained us to accept mediocrity:

  • "DM for price" culture that treats customers like inconveniences
  • Weeks of silence after inquiries, as if your money isn't good enough for a response
  • Zero customization options online—you get what you get
  • Fast fashion flooding the market with machine-made pieces
  • Endless lead times because brands only start working when you pay
  • Quality control that's basically a coin flip
  • Customer service that vanishes the moment your payment clears

But here's what really frustrated us: the craftsmanship was always there. Pakistan's artisans create magic with their hands. The techniques passed down through generations are unparalleled. The potential for excellence existed at every level.

The system was broken, not the talent.

So we asked ourselves: What if we took those incredible designs everyone loves and wrapped them in an experience that actually respects the customer?

Here's what we discovered:

We don't need to reinvent the lehenga. There are only so many silhouettes, so many ways to cut a sharara, so many interpretations of traditional motifs. The big designers have that covered beautifully, and honestly? We're inspired by them, just like every fashion house is inspired by others.

Our superpower isn't design—it's solving problems everyone else ignores.

Welcome to the AÏNN London difference:

✨ No more "DM for price" games - Every price is listed, every detail is clear, every option is transparent

✨ Actual human customer service - Phone calls answered, emails replied to same day, WhatsApp responses in real-time

✨ Your outfit in days, not months - Everything is pre-made and in stock because waiting 8 weeks for your cousin's wedding isn't an option

✨ A dedicated order manager for YOUR order - Someone whose job is literally to make sure you're happy

✨ 8-point quality checks - Because what you see online is exactly what arrives at your door

✨ Worldwide shipping with tracking - DHL handles delivery, we handle everything else including customs and taxes

✨ Every piece is hand-embroidered - Zero machine work, pure artisan craftsmanship preserving our heritage

✨ 50+ customization colors - Because you deserve options, not compromises

✨ Virtual try-on technology - See how it looks before you buy

✨ Returns accepted - Confidence in every purchase

✨ Buy now, pay later options - Spread the cost without the stress

Want to know a secret? Our factory produces pieces for some of the biggest designer names in the industry. Same artisans, same materials, same techniques. The only difference? We've wrapped it all in an experience that actually works for modern customers.

AÏNN London isn't just about clothes—it's about respect.

Respect for your time, your money, your excitement about looking incredible. Respect for the artisans whose skill creates these masterpieces. Respect for traditions that deserve to be preserved and celebrated, not mass-produced and degraded.

We're not trying to be the loudest or the flashiest. We're trying to be the most reliable, the most professional, and the most customer-obsessed South Asian fashion brand you've ever experienced.

Because when your best friend gets engaged, when your sister's graduation comes up, when you want to feel absolutely magnificent at that wedding—you shouldn't have to compromise between beautiful clothes and basic respect as a customer.

You can have both.

That's the AÏNN London promise. That's why we exist. That's why hundreds of women across the globe now skip the frustration and come straight to us.

Ready to experience South Asian fashion the way it should be?

Welcome to AÏNN London—where exceptional craftsmanship meets exceptional service, and you never have to choose between the two.

FAQS

Find answers to common questions about our products and services

How do I take measurements for my outfit?

We provide an indepth video on how to take measurements. Please see our page dedicated size chart page

Do the dresses/tops have zips on them?

Yes all of our bridal pieces have zips on blouse and lengha bottom. Maxis and Kameez also come with zips.

Is there any space for alterations just in case we need to amend/alter?

Yes we allow for a margin of 3-5 inches for further tweaks to be made.

Where are you guys based?

Our production takes place in Pakistan. However our customer services and operational team is based in UK, Europe and USA to enable us to serve the global customer base easily.

How long have you been in business?

We launched AÏNN London at the start of 2025, however our parent company has been producing luxury Pakistani bridal and party wear for over 12 years.

What material is the outfit made in?

Each product page provides a spec sheet which included outfit material, embroidery and type of work produced on each outfit. However we can tell you that we use only the finest silk, organza, tissue, jamawar and net materials.

Is this machine work?

No absolutely not! We only ever produce hand work, we are not a fast fashion brand. Each and every single of our bridal outfit takes over 4000 hours to complete by hand and party wear outfits take approx 800 hours of hand crafting by our skilled artisans.

Are you selling copies of high-end designers?

Not at all. At AÏNN London, we believe in inspiration, much like all leading houses in our industry. Our focus isn't to simply reinvent existing lengha styles. Instead, we're dedicated to providing an elevated seamless service and innovative solutions that address the common frustrations in Asian retail. While beautiful outfits are always guaranteed, it's this complete, elevated experience that truly defines AÏNN London.

Where do you deliver to?

You'll be pleased to know we offer FREE worldwide shipping. We deliver using express DHL shipping which can take between 2-6 days depending on your location.

Do you accept returns?

At AÏNN London, we take immense pride in the exceptional quality of our garments. Due to the unique nature of our creations, we accept returns only for faulty items. Every outfit undergoes a rigorous 8-point quality check, and we even send you a video of your specific outfit before it ships. This ensures we're confident in our high standards. However, should a genuine fault occur that's not your doing, we will, of course, accept the return and cover the postage cost. Your satisfaction is important to us.

I don't have a lot of time, how long does your delivery take?

For our in stock outfits, we take 2-5 days in stitching and shipping the outfit to you which means the outfit should be with you in under 10 days. For our custom orders we take upto 4 weeks to produce custom colours and sizes.

I love this style but its not made in my choice of colour?

No problem. We offer 35 colours for you to customise this outfit in.

How does the process work after I place my order?

Once your selection is made, our meticulous process begins. For In-Stock Selections: Your chosen garment is swiftly prepared, undergoing our rigorous 8-point quality check before dispatch. A personal quality video will be sent for your approval prior to shipping, ensuring every detail meets our exacting standards. For Custom Creations: The artistry unfolds over approximately 4 weeks. Throughout this bespoke journey, we'll keep you intimately informed, with progress updates, videos, and images available upon request. Once your unique piece is perfected and stitched, it follows the same expedited, quality-assured shipping process as our in-stock items.

Can I see pictures or a video of my outfit during the production process?

Yes absolutely. These can be provided to you on request. Simply reach out to our customer services team who will be happy to help you.

Do you have reviews or testimonials from other international clients?

Yes we do! Please see our reviews page for testimonials from our customers.

Do you offer video consultations?

Yes we do. Please book in using our booking page here and we can arrange a video call to discuss design tweaks, colours, and measurements to make your experience personal and reduce the chance of miscommunication.

What is the best way to contact you if I have a question or a problem?

We have a dedicated customer services department consisting of email, telephone, Live chat and a whatsapp team set up to support our new and existing customers. Reach out via any of these methods that you prefer and we will be happy to help you.

I am looking for more modest wear. Can you add lining to sheer sleeves or raise the neckline?

Yes we can, simply reach out to our customer services team and discuss your requirements and we will do our best to accommodate your needs. We also offer free matching hijabs too, simply select this on the product page when placing an order.

What does the outfit price include? (e.g., Does it come with the dupatta, trousers, a slip/lining?)

Unlike many brands today, we do not sell items individually. Instead you will receive the full set consisting of top/blouse/kameez with matching Lengha/bottoms/trousers and a dupatta.

Will I have to pay customs, duties, or import taxes in my country?

No we take care of these for you to make this shopping experience as hassle free as possible. only USA and CANADA will be charged duties during checkout.

What payment methods do you accept and are they secure?

Yes we use a secure payment gateway and accept payments via credit and debit cards as well as Klarna.

Do you offer payment plans or instalments, especially for large bridal orders?

Yes you can opt to pay with Klarna or Clearpay to spread your payments during checkout.

Is my parcel insured against loss or damage during shipping?

Yes we use the premium DHL shipping service which insures packages against losses and damages etc.

How do I care for my handmade outfit? (e.g., Dry clean only?)

Please see Outfit Care guide page for info on how to take care and store your outfits here