Size Chart
Pakistani Dress Size Chart & Measurement Guide
Getting the perfect fit is simple. Watch our video tutorial, then use the size chart below. Need custom sizing? We offer made-to-measure for the same price.
Quick Answer: Which Size Should I Order?
| UK Size | AÏNN Size | Bust | Waist | Hip |
|---|---|---|---|---|
| 6-8 | Small | 32-34" | 26-28" | 35-37" |
| 10-12 | Medium | 35-37" | 29-31" | 38-40" |
| 14-16 | Large | 38-40" | 32-34" | 41-43" |
| 18+ | Custom | Made to your exact measurements | ||
Between sizes? Order the larger size. Our 3-5 inch alteration margin means a tailor can easily take it in, but letting out is much harder.
Outside this range? No problem. Select "Custom Measurements" at checkout—same price, same timeline.
How to Measure Yourself (Step-by-Step)
What you'll need: A soft measuring tape, a mirror, and ideally a helper. Wear the bra/undergarments you'll wear with your outfit.
1. Bust
Measure around the fullest part of your chest, keeping the tape level across your back. Don't pull tight—the tape should sit comfortably without digging in.
2. Waist
Measure at your natural waistline (the narrowest part, usually just above your belly button). Bend slightly to the side—where your body creases is your natural waist.
3. Hip
Measure around the widest part of your hips and bottom, keeping the tape parallel to the floor.
4. Shoulder Width
Measure from the edge of one shoulder to the edge of the other, across the back of your shoulders.
5. Blouse/Kameez Length
Measure from the top of your shoulder (where a seam would sit) down to where you want the blouse to end.
6. Arm Length
With your arm slightly bent, measure from your shoulder point down to your wrist bone.
7. Height
Your full height helps us adjust lengha and trouser lengths appropriately.
Common Measurement Mistakes to Avoid
- Measuring over thick clothing — Always measure over thin clothing or undergarments only
- Pulling the tape too tight — The tape should lay flat but not compress your body
- Holding your breath or sucking in — Stand naturally and breathe normally
- Measuring at the wrong time — Avoid measuring immediately after eating; morning measurements tend to be most accurate
- Wrong bra — Measure in the bra you'll actually wear with the outfit (different bras can change bust measurement by 1-2 inches)
- Solo measuring — If possible, have someone help for more accurate readings, especially for back measurements
Standard Sizing vs Custom: Which to Choose?
Choose Standard (S/M/L) If:
- Your measurements fall clearly within one size
- You want the fastest possible delivery (2-5 days stitching)
- You're comfortable with minor alterations if needed
Choose Custom Measurements If:
- You're between sizes or outside our standard range
- You want a guaranteed perfect fit with no alterations
- Your proportions are unusual (e.g., very long torso, narrow shoulders with wide hips)
- You're ordering bridal wear where fit is critical
Custom adds approximately 1-2 weeks to production time.
Fit Expectations by Garment Type
Lehenga/Lengha
The blouse should fit snugly (but allow breathing). The skirt sits at your natural waist and should have enough room to move comfortably.
Sharara
Wide-leg trousers that flare from the hip. The kameez should fit comfortably through the bust and waist with ease for sitting.
Gharara
Fitted to the knee, then flares. Requires accurate knee-to-ankle measurements for proper proportions.
Anarkali/Maxi
Fitted at the bust, then flows freely. The key measurement is bust—the rest is designed with generous ease.
What If My Outfit Doesn't Fit?
Every AÏNN London garment includes 3-5 inches of alteration margin built into the seams. This means a local tailor can adjust the fit if needed.
Minor adjustments needed? See our guide: How to Find a Tailor for Pakistani Clothing Alterations
Major sizing issue? Contact us within 48 hours of delivery. We'll work with you on a solution.
Guides for Specific Needs
- Petite Brides (Under 5'3")
- Plus Size (UK 16+)
- Pregnant Wedding Guests
- Outfit Doesn't Fit? Solutions Guide
Still Have Questions?
Our team is here to help you find the perfect fit:
- WhatsApp: +44 7447 196992
- Phone: 020 3929 2649
- Email: hello@ainnlondon.com
For bridal orders, we recommend booking a video consultation where we can discuss sizing, customizations, and any concerns.
FAQS
Find answers to common questions about our products and services
How do I take measurements for my outfit?
We provide an indepth video on how to take measurements. Please see our page dedicated size chart page
Do the dresses/tops have zips on them?
Yes all of our bridal pieces have zips on blouse and lengha bottom. Maxis and Kameez also come with zips.
Is there any space for alterations just in case we need to amend/alter?
Yes we allow for a margin of 3-5 inches for further tweaks to be made.
Where are you guys based?
Our production takes place in Pakistan. However our customer services and operational team is based in UK, Europe and USA to enable us to serve the global customer base easily.
How long have you been in business?
We launched AÏNN London at the start of 2025, however our parent company has been producing luxury Pakistani bridal and party wear for over 12 years.
What material is the outfit made in?
Each product page provides a spec sheet which included outfit material, embroidery and type of work produced on each outfit. However we can tell you that we use only the finest silk, organza, tissue, jamawar and net materials.
Is this machine work?
No absolutely not! We only ever produce hand work, we are not a fast fashion brand. Each and every single of our bridal outfit takes over 4000 hours to complete by hand and party wear outfits take approx 800 hours of hand crafting by our skilled artisans.
Are you selling copies of high-end designers?
Not at all. At AÏNN London, we believe in inspiration, much like all leading houses in our industry. Our focus isn't to simply reinvent existing lengha styles. Instead, we're dedicated to providing an elevated seamless service and innovative solutions that address the common frustrations in Asian retail. While beautiful outfits are always guaranteed, it's this complete, elevated experience that truly defines AÏNN London.
Where do you deliver to?
You'll be pleased to know we offer FREE worldwide shipping. We deliver using express DHL shipping which can take between 2-6 days depending on your location.
Do you accept returns?
At AÏNN London, we take immense pride in the exceptional quality of our garments. Due to the unique nature of our creations, we accept returns only for faulty items. Every outfit undergoes a rigorous 8-point quality check, and we even send you a video of your specific outfit before it ships. This ensures we're confident in our high standards. However, should a genuine fault occur that's not your doing, we will, of course, accept the return and cover the postage cost. Your satisfaction is important to us.
I don't have a lot of time, how long does your delivery take?
For our in stock outfits, we take 2-5 days in stitching and shipping the outfit to you which means the outfit should be with you in under 10 days. For our custom orders we take upto 4 weeks to produce custom colours and sizes.
I love this style but its not made in my choice of colour?
No problem. We offer 35 colours for you to customise this outfit in.
How does the process work after I place my order?
Once your selection is made, our meticulous process begins. For In-Stock Selections: Your chosen garment is swiftly prepared, undergoing our rigorous 8-point quality check before dispatch. A personal quality video will be sent for your approval prior to shipping, ensuring every detail meets our exacting standards. For Custom Creations: The artistry unfolds over approximately 4 weeks. Throughout this bespoke journey, we'll keep you intimately informed, with progress updates, videos, and images available upon request. Once your unique piece is perfected and stitched, it follows the same expedited, quality-assured shipping process as our in-stock items.
Can I see pictures or a video of my outfit during the production process?
Yes absolutely. These can be provided to you on request. Simply reach out to our customer services team who will be happy to help you.
Do you have reviews or testimonials from other international clients?
Yes we do! Please see our reviews page for testimonials from our customers.
Do you offer video consultations?
Yes we do. Please book in using our booking page here and we can arrange a video call to discuss design tweaks, colours, and measurements to make your experience personal and reduce the chance of miscommunication.
What is the best way to contact you if I have a question or a problem?
We have a dedicated customer services department consisting of email, telephone, Live chat and a whatsapp team set up to support our new and existing customers. Reach out via any of these methods that you prefer and we will be happy to help you.
I am looking for more modest wear. Can you add lining to sheer sleeves or raise the neckline?
Yes we can, simply reach out to our customer services team and discuss your requirements and we will do our best to accommodate your needs. We also offer free matching hijabs too, simply select this on the product page when placing an order.
What does the outfit price include? (e.g., Does it come with the dupatta, trousers, a slip/lining?)
Unlike many brands today, we do not sell items individually. Instead you will receive the full set consisting of top/blouse/kameez with matching Lengha/bottoms/trousers and a dupatta.
Will I have to pay customs, duties, or import taxes in my country?
No we take care of these for you to make this shopping experience as hassle free as possible.
What payment methods do you accept and are they secure?
Yes we use a secure payment gateway and accept payments via credit and debit cards as well as Klarna.
Do you offer payment plans or instalments, especially for large bridal orders?
Yes you can opt to pay with Klarna or Clearpay to spread your payments during checkout.
Is my parcel insured against loss or damage during shipping?
Yes we use the premium DHL shipping service which insures packages against losses and damages etc.
How do I care for my handmade outfit? (e.g., Dry clean only?)
Please see Outfit Care guide page for info on how to take care and store your outfits here
