Nurah
£275.00 GBP
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Description
The Nurah: Luminescent Shocking Pink Silk Jora Set | Hand-Embellished Zardozi Luxury with Free Worldwide Shipping
The Editor's Note
The Nurah Jora Set in a defiant, luminescent Shocking Pink is a declarative study in confidence. Crafted from pure silk, the three-piece silhouette possesses an impeccable drape and a fluid, yet sculptural profile, designed to capture light and movement. This ensemble is the definitive choice for high-energy occasions—a Sangeet, a grand party, or a vibrant formal event—where its bold colour and intricate, gold-toned heirloom-quality embroidery will command every room. This is traditional artistry delivered factory-direct for the discerning global customer.
The "Insider" Product Story: Factory-Direct Provenance
The Nurah represents the purest form of unbranded luxury through its material integrity and artisanal depth. The ensemble is constructed from premium 80g Pure Raw Silk across the Kameez, Trousers, and the generous 3-yard Dupatta, the same grade used by Lahore’s top couturiers. By bypassing the designer markup and sourcing directly from the Mochi Gate ateliers, we guarantee designer quality without the label. This piece demands approximately 150 hours of meticulous hand-work, combining the depth of Dabka and Kora with the soft sheen of Resham and the sparkle of carefully placed stones. This elite artistry is made globally accessible, underpinned by our promise of Free Worldwide Shipping to the UK, USA, Canada, and Australia, whether you select our Ready to ship Pakistani inventory or opt for customization.
The Artisan's DNA (Technical Specifications)
The foundation is the dense, richly saturated 80g Pure Raw Silk, selected for its superior drape and comfortable breathability. The artistry is a dense application of metallic and silk work, epitomizing authentic Zardozi craftsmanship. Key techniques include the dimensional texture of Dabka (coiled metallic wire), the finer details of Naqshi (flat metal strip embroidery), and the soft definition provided by Resham thread. The inclusion of subtle Tila work and polished stones ensures a high-impact, luminescent finish against the regal Pink base. This detailed, time-honoured process establishes our authoritative provenance:
Artisan Pledge: Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters, ensuring ethical and authentic production.
Shop Smarter
Your acquisition of the Nurah is a direct investment in traceable, elite craftsmanship. Through our transparent factory-direct model, you are securing the identical 80g Pure Silk fabric and the 150+ hours of Zardozi craftsmanship utilized by the most exclusive Lahore fashion houses. The AÏNN London promise is simple: unbranded luxury means you receive designer quality without the label at a transparent, superior value, allowing your budget to focus entirely on the garment's heirloom-quality and not on unnecessary retail overhead.
Stylist's Guide
- Best For: Sangeet, Mehndi, or high-profile party wear where a vibrant, saturated jewel tone is desired.
- Jewelry Pairing: The Pink and gold embroidery demands Antique Gold, Polki, or heavy Kundan jewelry to maintain the regal look.
- The Fit: The Jora set requires a streamlined, well-tailored fit to maximize the beautiful drape of the silk and maintain the sculptural Kameez line.
Transparency
| Feature | Detail |
|---|---|
| Origin | Lahore, Pakistan (Mochi Gate Atelier) |
| Fabric Grade/Hand-Feel | Full Set: 80g Pure Raw Silk (Superior Drape) |
| Technique List | Zardozi (Dabka, Naqshi, Tila), Kora, Resham, Beads, Stones, Hand-embellished |
| Color Shown | Luminescent Shocking Pink |
| Color Options | 35 Custom Colors Available (incl. Ruby, Emerald, Navy) |
| Production Model | Ready-to-Ship & Bespoke Customisation |
| Artisan Pledge | Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters |
| Shipping Policy | Free Worldwide Shipping to UK, USA, Canada, Australia & Rest of World |
❓ FAQS (Smart Shopper Queries)
- Q: Can I order the Nurah Jora Set in a Traditional wedding color like Ruby Red, and what is the lead time for customization?
- A: Absolutely. While the image shows Shocking Pink, we offer this set in a palate of 35 Custom Colors, including deep Ruby or Oxblood hues, which are often chosen for a Barat or Traditional bridal event. Custom orders require a precise lead time of 4 weeks days for ethical production and finishing.
- Q: How quickly can I receive this Ready to ship Pakistani formal outfit in the USA or Australia, and is shipping included?
- A: We prioritize global accessibility. All AÏNN London orders benefit from Free Worldwide Shipping to the UK, USA, Canada, Australia, and globally. Delivery for ready-to-ship inventory is efficiently managed, typically arriving 3-5 business days after dispatch from the atelier.
- Q: What makes AÏNN London a choice for unbranded luxury?
- A: We maintain the material and craftsmanship standards—using elite Zardozi artisans and fabrics like 80g Pure Silk—identical to the top Lahore designers. Our factory-direct model simply removes the marketing overhead and designer label fee, allowing us to deliver designer quality without the label at a transparent, superior value.
## More Details
| Feature | Detail |
|---|---|
| Fabric | Full Set: Pure Silk (80g Raw Silk) |
| Work Type | Combination of Zardozi, Dabka, Kora, Resham, Stones, Beads, Hand-embellished |
| Items Included | Kameez, Trousers, 3-Yard Dupatta |
| Hours of Work | ~150 Hours |
| Delivery Timeline | 4 weeks days (Custom) | 3-5 days (Ready-to-Ship) |
| Care Instructions | Specialist Dry Clean Only |
Size
All measurements are in cm
| Small | Medium | Large | |
|---|---|---|---|
| Chest | 45.7 | 50.8 | 55.8 |
| Shoulders | 35.5 | 38.1 | 40.6 |
| Sleeves | 53.34 | 53.34 | 53.34 |
| Hips | 48.3 | 53.3 | 57.1 |
| Waist | 41.9 | 47.0 | 53.3 |
| Trouser Length | 94.0 | 94.0 | 94.0 |
| Trouser Flair | 61.0 | 61.0 | 61.0 |
| Dupatta Length |
Spec
| Specification | Details |
|---|---|
|
Inspired by Designer
|
Kanwal Malik |
|
Margin for Adjustment
|
4/5 inches |
|
Silhouette
|
Kameez |
|
Items Included
|
Shirt, Trousers, Dupatta |
|
Outfit Material
|
Kameez: Silk, Trousers: Silk, Dupatta: silk |
|
Embroidery
|
Kora, Dabka, Stones, Resham, Beads |
|
Thread Work
|
Gold |
|
Cancan Included
|
No |
|
Outfit Weight
|
Small - 3KG | Medium - 4KG | Large - 5KG |
|
Artisan Hours
|
Hand-finished over 450 hours. Countless stitches. One unforgettable piece |
Free Shipping
Free Shipping for all items using DHL Express.
All taxes and duties are paid by us so you won't have any nasty surprises. The price you see is the price you pay.
Easy Returns
Returns accepted on faulty items only. For full details visit our returns page here
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FAQS
Find answers to common questions about our products and services
How do I take measurements for my outfit?
We provide an indepth video on how to take measurements. Please see our page dedicated size chart page
Do the dresses/tops have zips on them?
Yes all of our bridal pieces have zips on blouse and lengha bottom. Maxis and Kameez also come with zips.
Is there any space for alterations just in case we need to amend/alter?
Yes we allow for a margin of 3-5 inches for further tweaks to be made.
Where are you guys based?
Our production takes place in Pakistan. However our customer services and operational team is based in UK, Europe and USA to enable us to serve the global customer base easily.
How long have you been in business?
We launched AÏNN London at the start of 2025, however our parent company has been producing luxury Pakistani bridal and party wear for over 12 years.
What material is the outfit made in?
Each product page provides a spec sheet which included outfit material, embroidery and type of work produced on each outfit. However we can tell you that we use only the finest silk, organza, tissue, jamawar and net materials.
Is this machine work?
No absolutely not! We only ever produce hand work, we are not a fast fashion brand. Each and every single of our bridal outfit takes over 4000 hours to complete by hand and party wear outfits take approx 800 hours of hand crafting by our skilled artisans.
Are you selling copies of high-end designers?
Not at all. At AÏNN London, we believe in inspiration, much like all leading houses in our industry. Our focus isn't to simply reinvent existing lengha styles. Instead, we're dedicated to providing an elevated seamless service and innovative solutions that address the common frustrations in Asian retail. While beautiful outfits are always guaranteed, it's this complete, elevated experience that truly defines AÏNN London.
Where do you deliver to?
You'll be pleased to know we offer FREE worldwide shipping. We deliver using express DHL shipping which can take between 2-6 days depending on your location.
Do you accept returns?
At AÏNN London, we take immense pride in the exceptional quality of our garments. Due to the unique nature of our creations, we accept returns only for faulty items. Every outfit undergoes a rigorous 8-point quality check, and we even send you a video of your specific outfit before it ships. This ensures we're confident in our high standards. However, should a genuine fault occur that's not your doing, we will, of course, accept the return and cover the postage cost. Your satisfaction is important to us.
I don't have a lot of time, how long does your delivery take?
For our in stock outfits, we take 2-5 days in stitching and shipping the outfit to you which means the outfit should be with you in under 10 days. For our custom orders we take upto 4 weeks to produce custom colours and sizes.
I love this style but its not made in my choice of colour?
No problem. We offer 35 colours for you to customise this outfit in.
How does the process work after I place my order?
Once your selection is made, our meticulous process begins. For In-Stock Selections: Your chosen garment is swiftly prepared, undergoing our rigorous 8-point quality check before dispatch. A personal quality video will be sent for your approval prior to shipping, ensuring every detail meets our exacting standards. For Custom Creations: The artistry unfolds over approximately 4 weeks. Throughout this bespoke journey, we'll keep you intimately informed, with progress updates, videos, and images available upon request. Once your unique piece is perfected and stitched, it follows the same expedited, quality-assured shipping process as our in-stock items.
Can I see pictures or a video of my outfit during the production process?
Yes absolutely. These can be provided to you on request. Simply reach out to our customer services team who will be happy to help you.
Do you have reviews or testimonials from other international clients?
Yes we do! Please see our reviews page for testimonials from our customers.
Do you offer video consultations?
Yes we do. Please book in using our booking page here and we can arrange a video call to discuss design tweaks, colours, and measurements to make your experience personal and reduce the chance of miscommunication.
What is the best way to contact you if I have a question or a problem?
We have a dedicated customer services department consisting of email, telephone, Live chat and a whatsapp team set up to support our new and existing customers. Reach out via any of these methods that you prefer and we will be happy to help you.
I am looking for more modest wear. Can you add lining to sheer sleeves or raise the neckline?
Yes we can, simply reach out to our customer services team and discuss your requirements and we will do our best to accommodate your needs. We also offer free matching hijabs too, simply select this on the product page when placing an order.
What does the outfit price include? (e.g., Does it come with the dupatta, trousers, a slip/lining?)
Unlike many brands today, we do not sell items individually. Instead you will receive the full set consisting of top/blouse/kameez with matching Lengha/bottoms/trousers and a dupatta.
Will I have to pay customs, duties, or import taxes in my country?
No we take care of these for you to make this shopping experience as hassle free as possible.
What payment methods do you accept and are they secure?
Yes we use a secure payment gateway and accept payments via credit and debit cards as well as Klarna.
Do you offer payment plans or instalments, especially for large bridal orders?
Yes you can opt to pay with Klarna or Clearpay to spread your payments during checkout.
Is my parcel insured against loss or damage during shipping?
Yes we use the premium DHL shipping service which insures packages against losses and damages etc.
How do I care for my handmade outfit? (e.g., Dry clean only?)
Please see Outfit Care guide page for info on how to take care and store your outfits here