Mariah
£250.00 GBP
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Description
The Mairah: Sculptural Pink Silk Jora Set with Intricate Zardozi & Dabka Embellishment
The Editor's Note
The 'Mairah' Jora set is an ode to modern elegance, rendered in a sophisticated, deep Pink silk that is both captivating and refined. The fluid drape of the pure silk combined with the fitted, sculptural silhouette ensures a commanding presence. This outfit is designed for pivotal formal moments—from an exclusive engagement party to a prestigious dinner or celebratory lunch—where understated luxury is key. Sourced Factory-Direct from the renowned Mochi Gate ateliers, you access this heirloom-quality piece and bypass the designer markup, all while enjoying Free Worldwide Shipping to key destinations like the UK, USA, Canada, and Australia.
The Insider Product Story: The quality of this fabric—a premium 80g Pure Silk—provides the perfect luminous canvas for the complex hand-work. This level of craftsmanship is reserved for the bespoke collections of Lahore's top-tier designers. The embroidery is a masterpiece of South Asian artistry, integrating fine Kora, Dabka, Resham, and Tila with glittering Stones and delicate Beads. This demanding process requires an estimated 170 hours of focused artisan labour. By choosing AÏNN London, you secure genuine Zardozi craftsmanship—the same Designer Quality Without The Label—and we ensure global accessibility with prompt, Free Worldwide Shipping.
The Artisan's DNA (Technical Specifications)
This three-piece Jora Set—featuring a sleek, sleeveless long shirt, a straight-cut trouser, and a substantial 3-yard dupatta—is constructed from luxurious, deep-dyed pure silk, celebrated for its rich colour saturation and structured drape. The ornamentation focuses on the neckline and hemline, creating a high-impact focal point. The technique is an authoritative blend of traditional Pakistani gold-work, using fine metallic wire for Dabka and Kora, interspersed with glittering stones and miniature Beads for three-dimensional texture. This construction ensures the garment holds its shape while offering exceptional breathability and comfort for a long evening.
- Material: 100% Pure Silk (Shirt, Trouser, Dupatta) chosen for depth of colour and structured silhouette.
- The Craft: Hand-embellished using a precise combination of Kora, Dabka, Tila, Resham, Stones, and Beads.
- The Components: Sleeveless Long Silk Shirt, Tailored Silk Trouser, 3-Yard Silk Dupatta.
Artisan Pledge: Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters, ensuring ethical and authentic production.
Shop Smarter
The core of Unbranded Luxury is transparency. The pure silk fabric used in the Mairah set, and the master embroiders who apply the intricate Zardozi craftsmanship, are the same high-end suppliers used by the largest names in luxury Pakistani fashion. You pay only for the materials and the unparalleled artistry, not for the massive overheads of a designer house. This allows us to offer heirloom-quality pieces, identical in construction, for a price often half that of the branded alternative.
Stylist's Guide
- Best For: Formal Engagement Parties, Upscale Dinner Gatherings, Festive Occasions.
- Jewelry Pairing: The Pink is beautifully complemented by the contrast of Antique Gold or classic Polki jewelry. Opt for elegant drops rather than heavy necklaces to highlight the intricate neckline.
- The Fit: The sleeveless design and straight silhouette provide a sophisticated, contemporary feel. For the perfect drape and longevity, always adhere to specialist dry cleaning.
Transparency
| Feature | Detail |
|---|---|
| Origin | Lahore, Pakistan (Mochi Gate Ateliers) |
| Fabric Grade/Hand-Feel | Premium 80g Pure Silk, Lustrous & Structured |
| Technique List | Hand-Embroidered Zardozi, Dabka, Tila, Kora, Stones, Beads |
| Color Shown | Sophisticated Deep Pink |
| Color Options | Customization available in 35 additional colours |
| Production Model | Factory-Direct, Ready-to-Ship & Bespoke |
| Artisan Pledge | Crafted by Ustad Bashir's family of 3rd generation Zardozi masters. |
| Shipping Policy | Free Worldwide Shipping (UK, USA, Canada, Australia, RoW) |
FAQS
Q: Can I customize the colour of the Mairah Jora set?
A: Yes. We excel in bespoke customizations and offer this style in 35 Custom Colors. Once your specific shade is chosen, the lead time for production by our artisans is 4 weeks days.
Q: Do you offer quick shipping for Pakistani formal wear to international addresses?
A: Absolutely. AÏNN London offers Ready to Ship Pakistani inventory, and we provide Free Worldwide Shipping to all major markets, including the USA, UK, and Australia, prioritizing speed and security.
Q: What does 'Designer Quality Without The Label' mean?
A: It means we offer heirloom-quality garments using the same materials (Pure Silk) and elite Zardozi craftsmanship as high-end designers, but our factory-direct model means you pay the honest cost, not a major designer markup.
More Details
| Feature | Detail |
|---|---|
| Fabric | Pure Silk |
| Work Type | Combination of Tila, Zardozi, Kora, Dabka, Stone Work, Beads |
| Delivery Timeline | Ready to Ship (or 4 weeks days for customization) |
| Care Instructions | Specialist Dry Clean Only |
Size
All measurements are in cm
| Small | Medium | Large | |
|---|---|---|---|
| Chest | 45.7 | 50.8 | 55.8 |
| Shoulders | 35.5 | 38.1 | 40.6 |
| Sleeves | 53.34 | 53.34 | 53.34 |
| Kameez Length | 122 | 122 | 122 |
| Hips | 48.3 | 53.3 | 57.1 |
| Waist | 41.9 | 47.0 | 53.3 |
| Trouser Length | 94.0 | 94.0 | 94.0 |
| Trouser Flair | 61.0 | 61.0 | 61.0 |
| Dupatta Length | 3 Yards |
Spec
| Specification | Details |
|---|---|
|
Inspired by Designer
|
Noman and Bhayia |
|
Margin for Adjustment
|
4/5 inches |
|
Silhouette
|
Kameez |
|
Items Included
|
Shirt, Trousers, Dupatta |
|
Outfit Material
|
Kameez: Silk, Trousers: Silk, Dupatta: Silk |
|
Embroidery
|
Kora, Dabka, Stones, Resham, Beads |
|
Thread Work
|
Gold |
|
Cancan Included
|
No |
|
Zips Included
|
Zip on Kameez/Blouse/Maxi |
|
Outfit Weight
|
Small - 3KG | Medium - 4KG | Large - 5KG |
|
Artisan Hours
|
Hand-finished over 450 hours. Countless stitches. One unforgettable piece |
Free Shipping
Free Shipping for all items using DHL Express.
All taxes and duties are paid by us so you won't have any nasty surprises. The price you see is the price you pay.
Easy Returns
Returns accepted on faulty items only. For full details visit our returns page here
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FAQS
Find answers to common questions about our products and services
How do I take measurements for my outfit?
We provide an indepth video on how to take measurements. Please see our page dedicated size chart page
Do the dresses/tops have zips on them?
Yes all of our bridal pieces have zips on blouse and lengha bottom. Maxis and Kameez also come with zips.
Is there any space for alterations just in case we need to amend/alter?
Yes we allow for a margin of 3-5 inches for further tweaks to be made.
Where are you guys based?
Our production takes place in Pakistan. However our customer services and operational team is based in UK, Europe and USA to enable us to serve the global customer base easily.
How long have you been in business?
We launched AÏNN London at the start of 2025, however our parent company has been producing luxury Pakistani bridal and party wear for over 12 years.
What material is the outfit made in?
Each product page provides a spec sheet which included outfit material, embroidery and type of work produced on each outfit. However we can tell you that we use only the finest silk, organza, tissue, jamawar and net materials.
Is this machine work?
No absolutely not! We only ever produce hand work, we are not a fast fashion brand. Each and every single of our bridal outfit takes over 4000 hours to complete by hand and party wear outfits take approx 800 hours of hand crafting by our skilled artisans.
Are you selling copies of high-end designers?
Not at all. At AÏNN London, we believe in inspiration, much like all leading houses in our industry. Our focus isn't to simply reinvent existing lengha styles. Instead, we're dedicated to providing an elevated seamless service and innovative solutions that address the common frustrations in Asian retail. While beautiful outfits are always guaranteed, it's this complete, elevated experience that truly defines AÏNN London.
Where do you deliver to?
You'll be pleased to know we offer FREE worldwide shipping. We deliver using express DHL shipping which can take between 2-6 days depending on your location.
Do you accept returns?
At AÏNN London, we take immense pride in the exceptional quality of our garments. Due to the unique nature of our creations, we accept returns only for faulty items. Every outfit undergoes a rigorous 8-point quality check, and we even send you a video of your specific outfit before it ships. This ensures we're confident in our high standards. However, should a genuine fault occur that's not your doing, we will, of course, accept the return and cover the postage cost. Your satisfaction is important to us.
I don't have a lot of time, how long does your delivery take?
For our in stock outfits, we take 2-5 days in stitching and shipping the outfit to you which means the outfit should be with you in under 10 days. For our custom orders we take upto 4 weeks to produce custom colours and sizes.
I love this style but its not made in my choice of colour?
No problem. We offer 35 colours for you to customise this outfit in.
How does the process work after I place my order?
Once your selection is made, our meticulous process begins. For In-Stock Selections: Your chosen garment is swiftly prepared, undergoing our rigorous 8-point quality check before dispatch. A personal quality video will be sent for your approval prior to shipping, ensuring every detail meets our exacting standards. For Custom Creations: The artistry unfolds over approximately 4 weeks. Throughout this bespoke journey, we'll keep you intimately informed, with progress updates, videos, and images available upon request. Once your unique piece is perfected and stitched, it follows the same expedited, quality-assured shipping process as our in-stock items.
Can I see pictures or a video of my outfit during the production process?
Yes absolutely. These can be provided to you on request. Simply reach out to our customer services team who will be happy to help you.
Do you have reviews or testimonials from other international clients?
Yes we do! Please see our reviews page for testimonials from our customers.
Do you offer video consultations?
Yes we do. Please book in using our booking page here and we can arrange a video call to discuss design tweaks, colours, and measurements to make your experience personal and reduce the chance of miscommunication.
What is the best way to contact you if I have a question or a problem?
We have a dedicated customer services department consisting of email, telephone, Live chat and a whatsapp team set up to support our new and existing customers. Reach out via any of these methods that you prefer and we will be happy to help you.
I am looking for more modest wear. Can you add lining to sheer sleeves or raise the neckline?
Yes we can, simply reach out to our customer services team and discuss your requirements and we will do our best to accommodate your needs. We also offer free matching hijabs too, simply select this on the product page when placing an order.
What does the outfit price include? (e.g., Does it come with the dupatta, trousers, a slip/lining?)
Unlike many brands today, we do not sell items individually. Instead you will receive the full set consisting of top/blouse/kameez with matching Lengha/bottoms/trousers and a dupatta.
Will I have to pay customs, duties, or import taxes in my country?
No we take care of these for you to make this shopping experience as hassle free as possible.
What payment methods do you accept and are they secure?
Yes we use a secure payment gateway and accept payments via credit and debit cards as well as Klarna.
Do you offer payment plans or instalments, especially for large bridal orders?
Yes you can opt to pay with Klarna or Clearpay to spread your payments during checkout.
Is my parcel insured against loss or damage during shipping?
Yes we use the premium DHL shipping service which insures packages against losses and damages etc.
How do I care for my handmade outfit? (e.g., Dry clean only?)
Please see Outfit Care guide page for info on how to take care and store your outfits here