Hooriya
£250.00 GBP
video approval
customised size
free* shipping
hand embroidered
Description
The Hooriya: Buttermilk Ivory Zardozi Jora on Pure Silk
The Editor's Note: Sourced from the Mochi Gate Ateliers
The Hooriya Jora is the epitome of ethereal sophistication, rendered in a luminous Off White tone—the classic choice for a Nikkah or formal Engagement. Crafted from pure Silk, the long, tailored shirt offers a regal and modest silhouette with an impeccable drape, serving as the perfect canvas for the heavy, monochromatic gold Zardozi craftsmanship. This is guaranteed unbranded luxury, delivering genuine designer quality without the label through our Factory-Direct model. This essential Ready to Ship Pakistani ensemble is delivered globally with guaranteed Free Worldwide Shipping to the UK, USA, and Australia.
The "Insider" Product Story: Unbranded Luxury at Provenance
This jora set adheres to the rigorous standards of Lahore's finest couture houses. The foundation is premium Pure Silk for the Shirt and Trousers, selected for its natural sheen and ideal weight (akin to 80g Raw Silk) to support the dense embroidery. The surface is richly detailed with intricate gold Zardozi, utilizing the traditional techniques of Kora and Dabka, complemented by shimmering Stones, Resham, and delicate Beads for a highly luminescent effect. This demanding level of specialized hand-embellished artistry represents an investment of over 150 hours of skilled hand-work. By sourcing direct from the loom in the Mochi Gate ateliers, we ensure you receive guaranteed heirloom-quality without the designer markup. While featured in the serene Off White (Buttermilk Ivory), the Hooriya can be fully customized in 35 additional custom colors (4 weeks day lead time). Global delivery is seamless with Free Worldwide Shipping.
🔨 The Artisan's DNA (Technical Specifications)
Material: The three-piece set—Shirt, Trousers, and 3-yard Dupatta—is constructed entirely from high-grade Pure Silk. The quality of the Silk ensures a smooth finish and excellent drape, perfect for sophisticated formal wear.
The Craft: The garment features an all-over application of authentic Zardozi craftsmanship. The raised gold work is structured using Kora and Dabka, creating dimensional floral and central motifs. These are accented with glistening Stones and fine metallic Beads, with subtle Resham used to secure the work. The focus is on a monochromatic gold design against the Buttermilk Ivory base, verifying its classic heirloom-quality construction.
The Components: A three-piece Jora set comprising a long, hand-embellished Shirt (Kameez), tailored Silk Trousers, and a generous 3-yard Silk Dupatta.
Artisan Pledge: Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters, ensuring ethical and authentic production.
Shop Smarter: Designer Quality, Factory-Direct Value
The Hooriya represents AÏNN London's commitment to transparent, unbranded luxury. You are investing purely in the premium Pure Silk and the labor-intensive Zardozi craftsmanship (Kora, Dabka, Beads)—the identical, authenticated components and artistry found in designer collections. By purchasing Factory Direct, you bypass the typical designer markup and label fees, securing guaranteed heirloom quality for a significantly fairer price.
🎀 Stylist's Guide
- Best For: Highly formal day or evening events, particularly a Nikkah, intimate Engagement, or upscale Party Wear.
- Jewelry Pairing: The Off White base and gold work pair beautifully with traditional Polki or Kundan jewelry in an Antique Gold finish, or contemporary diamond and pearl sets for a modern look.
- The Fit: The straight-cut shirt is tailored for a clean, elongated silhouette, ensuring the Silk maintains a graceful drape.
FAQS
-
Q: Is this Off White Zardozi Jora available Ready to Ship to the USA, and is international delivery free?
A: Yes, we offer Ready to Ship Pakistani inventory in the Hooriya Jora. We guarantee Free Worldwide Shipping to the USA, UK, Canada, and Australia, ensuring a hassle-free and cost-effective purchase. -
Q: I need a more vibrant colour for a wedding function. Can I customize the shade of the Silk?
A: Absolutely. While shown in Off White (Buttermilk Ivory), the Hooriya Jora can be fully customized in 35 custom colors, including deep tones like Ruby Red or festive Green. Custom orders require a 4 weeks day lead time for the artisan work. -
Q: What is the quality level of the Zardozi on this jora?
A: The Zardozi craftsmanship is of verified heirloom-quality, executed by 3rd generation masters, as guaranteed by our Artisan Pledge. It utilizes premium Kora and Dabka techniques sourced from the elite Mochi Gate ateliers.
Transparency
| Feature | Detail |
|---|---|
| Origin | Lahore, Pakistan (Mochi Gate Ateliers) |
| Fabric Grade/Hand-Feel | Premium Pure Silk (80g Equivalent) |
| Technique List | Hand-embellished Kora, Dabka, Stones, Resham, Beads (Zardozi Craftsmanship) |
| Color Shown | Buttermilk Ivory (Off White) |
| Color Options | 35 Custom Colors Available (4 weeks Day Lead Time) |
| Production Model | Factory-Direct / Unbranded Luxury |
| Artisan Pledge | Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters, ensuring ethical and authentic production. |
| Shipping Policy | Free Worldwide Shipping (UK, USA, Canada, Australia, etc.) |
📋 More Details
| Feature | Detail |
|---|---|
| Fabric | Pure Silk (Kameez, Trousers, Dupatta) |
| Work Type | Combination of Kora, Dabka, Stones, Resham, Beads (Zardozi) |
| Delivery Timeline | Ready to Ship / 4 weeks days for custom colors |
| Care Instructions | Specialist Dry Clean Only |
Size
All measurements are in cm
| Small | Medium | Large | |
|---|---|---|---|
| Chest | 45.7 | 50.8 | 55.8 |
| Shoulders | 35.5 | 38.1 | 40.6 |
| Sleeves | 53.34 | 53.34 | 53.34 |
| Kameez Length | 122 | 122 | 122 |
| Hips | 48.3 | 53.3 | 57.1 |
| Waist | 41.9 | 47.0 | 53.3 |
| Trouser Length | 94.0 | 94.0 | 94.0 |
| Trouser Flair | 61.0 | 61.0 | 61.0 |
| Dupatta Length | 3 Yards |
Spec
| Specification | Details |
|---|---|
|
Inspired by Designer
|
Noman and Bhayia |
|
Margin for Adjustment
|
4/5 inches |
|
Silhouette
|
Kameez |
|
Items Included
|
Shirt, Trousers, Dupatta |
|
Outfit Material
|
Kameez: Silk, Trousers: Silk, Dupatta: Silk |
|
Embroidery
|
Kora, Dabka, Stones, Resham, Beads |
|
Thread Work
|
Gold |
|
Cancan Included
|
No |
|
Zips Included
|
Zip on Kameez/Blouse/Maxi |
|
Outfit Weight
|
Small - 3KG | Medium - 4KG | Large - 5KG |
|
Artisan Hours
|
Hand-finished over 450 hours. Countless stitches. One unforgettable piece |
Our Clients
See how our customers style their outfits
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FAQS
Find answers to common questions about our products and services
How do I take measurements for my outfit?
We provide an indepth video on how to take measurements. Please see our page dedicated size chart page
Do the dresses/tops have zips on them?
Yes all of our bridal pieces have zips on blouse and lengha bottom. Maxis and Kameez also come with zips.
Is there any space for alterations just in case we need to amend/alter?
Yes we allow for a margin of 3-5 inches for further tweaks to be made.
Where are you guys based?
Our production takes place in Pakistan. However our customer services and operational team is based in UK, Europe and USA to enable us to serve the global customer base easily.
How long have you been in business?
We launched AÏNN London at the start of 2025, however our parent company has been producing luxury Pakistani bridal and party wear for over 12 years.
What material is the outfit made in?
Each product page provides a spec sheet which included outfit material, embroidery and type of work produced on each outfit. However we can tell you that we use only the finest silk, organza, tissue, jamawar and net materials.
Is this machine work?
No absolutely not! We only ever produce hand work, we are not a fast fashion brand. Each and every single of our bridal outfit takes over 4000 hours to complete by hand and party wear outfits take approx 800 hours of hand crafting by our skilled artisans.
Are you selling copies of high-end designers?
Not at all. At AÏNN London, we believe in inspiration, much like all leading houses in our industry. Our focus isn't to simply reinvent existing lengha styles. Instead, we're dedicated to providing an elevated seamless service and innovative solutions that address the common frustrations in Asian retail. While beautiful outfits are always guaranteed, it's this complete, elevated experience that truly defines AÏNN London.
Where do you deliver to?
You'll be pleased to know we offer FREE worldwide shipping. We deliver using express DHL shipping which can take between 2-6 days depending on your location.
Do you accept returns?
At AÏNN London, we take immense pride in the exceptional quality of our garments. Due to the unique nature of our creations, we accept returns only for faulty items. Every outfit undergoes a rigorous 8-point quality check, and we even send you a video of your specific outfit before it ships. This ensures we're confident in our high standards. However, should a genuine fault occur that's not your doing, we will, of course, accept the return and cover the postage cost. Your satisfaction is important to us.
I don't have a lot of time, how long does your delivery take?
For our in stock outfits, we take 2-5 days in stitching and shipping the outfit to you which means the outfit should be with you in under 10 days. For our custom orders we take upto 4 weeks to produce custom colours and sizes.
I love this style but its not made in my choice of colour?
No problem. We offer 35 colours for you to customise this outfit in.
How does the process work after I place my order?
Once your selection is made, our meticulous process begins. For In-Stock Selections: Your chosen garment is swiftly prepared, undergoing our rigorous 8-point quality check before dispatch. A personal quality video will be sent for your approval prior to shipping, ensuring every detail meets our exacting standards. For Custom Creations: The artistry unfolds over approximately 4 weeks. Throughout this bespoke journey, we'll keep you intimately informed, with progress updates, videos, and images available upon request. Once your unique piece is perfected and stitched, it follows the same expedited, quality-assured shipping process as our in-stock items.
Can I see pictures or a video of my outfit during the production process?
Yes absolutely. These can be provided to you on request. Simply reach out to our customer services team who will be happy to help you.
Do you have reviews or testimonials from other international clients?
Yes we do! Please see our reviews page for testimonials from our customers.
Do you offer video consultations?
Yes we do. Please book in using our booking page here and we can arrange a video call to discuss design tweaks, colours, and measurements to make your experience personal and reduce the chance of miscommunication.
What is the best way to contact you if I have a question or a problem?
We have a dedicated customer services department consisting of email, telephone, Live chat and a whatsapp team set up to support our new and existing customers. Reach out via any of these methods that you prefer and we will be happy to help you.
I am looking for more modest wear. Can you add lining to sheer sleeves or raise the neckline?
Yes we can, simply reach out to our customer services team and discuss your requirements and we will do our best to accommodate your needs. We also offer free matching hijabs too, simply select this on the product page when placing an order.
What does the outfit price include? (e.g., Does it come with the dupatta, trousers, a slip/lining?)
Unlike many brands today, we do not sell items individually. Instead you will receive the full set consisting of top/blouse/kameez with matching Lengha/bottoms/trousers and a dupatta.
Will I have to pay customs, duties, or import taxes in my country?
No we take care of these for you to make this shopping experience as hassle free as possible.
What payment methods do you accept and are they secure?
Yes we use a secure payment gateway and accept payments via credit and debit cards as well as Klarna.
Do you offer payment plans or instalments, especially for large bridal orders?
Yes you can opt to pay with Klarna or Clearpay to spread your payments during checkout.
Is my parcel insured against loss or damage during shipping?
Yes we use the premium DHL shipping service which insures packages against losses and damages etc.
How do I care for my handmade outfit? (e.g., Dry clean only?)
Please see Outfit Care guide page for info on how to take care and store your outfits here
