A bridal outfit is a big, emotional purchase to make online. The right questions protect you — and a good seller will welcome them. Here's your checklist.

1. Are you a registered, contactable business?

Ask whether they're a registered company (e.g. on Companies House in the UK) with a real address and a contact method that gets answered. A genuine brand is easy to verify and happy to be checked. (See how we operate.)

2. Is the price shown openly?

Prices should be listed on the site, not hidden behind "DM for price." Open pricing is one of the clearest signs of a trustworthy seller.

3. Will it be made to my measurements?

Ask whether the piece is made-to-measure or a set size, what measurements they need, and whether there's an alteration margin. Fit is where online bridal buying most often goes wrong, so this matters. (See how to take your measurements.)

4. Will I see the actual outfit before it ships?

This is one of the most important questions. Ask whether they'll send a photo or video of your finished outfit before dispatch. Seeing the real piece — not just the product photo — before it leaves is a powerful safeguard.

5. Are shipping, duties and timelines clear?

• Duties: are they included, or could you face a surprise customs bill?
• Delivery cost and time: stated up front?
• Making time: can they meet your event date? (See how far in advance to order.)

6. Is there an alteration margin?

Ask if the outfit includes extra fabric in the seams (e.g. a 3–5 inch margin) so a local tailor can perfect the fit. This is your insurance for a flawless final fit. (See getting local alterations right.)

7. What happens if something's wrong?

Ask about their process if there's an issue — how to reach them, and how problems are handled. Clear, calm answers signal a real business that stands behind its work.

The pattern to watch for

You're not just collecting answers — you're reading how they answer. Confident, specific, transparent responses are reassuring. Vague, evasive or pushy answers ("just trust us," "pay first") are red flags. Trust the pattern. (See is it safe to order online? and how ordering works.)

Browse bridal wear or ask us any of these questions — we're glad to answer.

Frequently asked questions

What should I ask before buying a bridal outfit online?

Whether the seller is a registered, contactable business; whether the price is shown openly; whether it's made to your measurements; whether you'll see the actual outfit before it ships; whether shipping, duties and timelines are clear; whether there's an alteration margin; and what happens if something's wrong.

How do I avoid being scammed buying bridal wear online?

Verify the business, insist on open pricing and clear policies, ask to see your finished outfit before dispatch, and watch how they answer — vague or evasive responses are red flags.

Why does seeing the outfit before dispatch matter?

It lets you approve the real, finished piece rather than relying on a product photo, which removes the biggest risk of ordering bridal wear online.

What's a red flag when buying bridal wear online?

"DM for price," no verifiable business, refusal to share a pre-dispatch photo or video, unclear duties or timelines, and pushy "pay first, trust us" messaging.

AÏNN London is a UK-registered brand with open pricing, made-to-measure fit, a 3–5 inch alteration margin, a video before dispatch and duties-included delivery — we welcome every one of these questions. Ask us anything.

Last updated: June 2026