Quick answer: Ordering from AÏNN London is simple: choose your piece, size and colour; share measurements if it's made-to-order; we make it (in-stock ships in around 10–12 days, made-to-order takes about 4–6 weeks); we send a video of your finished outfit before dispatch so you approve it; then it arrives duties-included with free delivery over £500; and a 3–5 inch alteration margin lets you perfect the fit locally. No surprises, no "DM for price."
Buying a special outfit online should feel reassuring, not nerve-wracking. Here's exactly how ordering from AÏNN London works, step by step.
Step 1 — Choose your piece
Browse the collections and pick your outfit. Decide between ready-to-wear (a finished piece in a set size, ready to ship) or made-to-order (created to your measurements and chosen colour). All prices are listed openly — never "DM for price." (See ready-to-wear vs made-to-order.)
Step 2 — Choose your colour
Want a specific shade? Pick from our 900+ hand-dyed colour library so your outfit is the exact colour you have in mind.
Step 3 — Share your measurements (made-to-order)
For made-to-measure pieces, you'll provide your measurements. Our measurement guide shows you how to take them accurately at home.
Step 4 — We make your outfit
- In-stock pieces are prepared and ship in around 10–12 days.
- Made-to-order pieces take about 4–6 weeks of skilled handwork.
- Heavy bridal should be ordered roughly 3–4 months ahead.
Step 5 — Approve the video before dispatch
This is the step that sets us apart: before your outfit ships, we send you a video of the finished piece so you can see the real thing and approve it. No guessing from a product photo — you know exactly what's coming.
Step 6 — Duties-included delivery
Your outfit ships with duties included and free delivery over £500, so there's no surprise customs bill on arrival. (See how we handle customs.)
Step 7 — Perfect the fit locally
Every outfit includes a 3–5 inch alteration margin, so a local tailor can fine-tune the fit for the day. (See getting local alterations right.)
Why this process exists
Every step — open pricing, the colour library, the pre-dispatch video, duties included, the alteration margin — is designed to remove a reason to worry. It's also why we're a UK-registered brand you can verify. (See how we operate and our reviews.)
Ready to start? Browse bridal wear, explore the colour library, or book a video consultation.
Frequently asked questions
How do I order from AÏNN London?
Choose your piece, size and colour; share measurements for made-to-order; we make it (in-stock ships in around 10–12 days, made-to-order in about 4–6 weeks); approve the video of your finished outfit before dispatch; then it arrives duties-included, with a 3–5 inch alteration margin to perfect the fit.
Will I see my outfit before it ships?
Yes. We send a video of your finished outfit before dispatch so you can see and approve the real piece — no guessing from a product photo.
How long does an order take?
In-stock pieces ship in around 10–12 days; made-to-order takes about 4–6 weeks; heavy bridal should be ordered roughly 3–4 months ahead.
Are there extra charges on delivery?
No. Orders ship duties-included with free delivery over £500, so there's no surprise customs bill.
AÏNN London is a UK-registered brand making Pakistani bridal and party wear to measure in 900+ shades — open pricing, a video before dispatch, duties included and free delivery over £500. Start your order.
Last updated: June 2026
