Quick answer: It's simple. Browse our 900+ hand-dyed colour library, pick the shade you love (or describe the colour you have in mind), and tell us when you order — or message us first if you'd like guidance. We'll match it, and you'll confirm the colour on a video of your finished outfit before we ship, so there's no guessing from a screen. Custom-colour pieces are made to order, so allow around 4–6 weeks (longer for heavy bridal). If you're unsure which shade suits you, just ask — we're happy to advise.
One of the best things about ordering with us is that you're not stuck with the colour shown — you can have your exact shade. Here's how to request a custom colour.
Step 1: Explore the colour library
Start with our 900+ hand-dyed colour library. Whether you want a specific blush, a particular emerald or a deep wine, there's a shade for it — and if you have a colour in mind that you don't see, just describe it (or share a reference) and we'll work with you. (See blush pink and deep red styling guides for inspiration.)
Step 2: Tell us your shade
- When ordering: note your chosen colour with your order.
- Before ordering: message us if you'd like advice or to confirm availability first.
- Have a reference? Describe the shade or share an image — we'll match as closely as possible.
Step 3: Get colour guidance (if you want it)
Not sure which shade suits you? We're happy to advise based on your skin tone, the event and the lighting. (See colours for your skin tone and why your screen lies about colour.)
Step 4: Approve it on video
This is the key step that removes all the guesswork. Once your outfit is made in your chosen colour, we film it and you approve the shade on video before we ship — so what you see is what arrives. (See why we film your outfit.)
What to keep in mind
- Lead time: custom-colour pieces are made to order — allow around 4–6 weeks (3–4 months for heavy bridal). (See how far in advance to order.)
- Screens vary: a shade can look different on your phone vs in person — which is exactly why we confirm on video.
- Coordinating outfits: we can match shades across a family or bridal party. (See coordinating sisters' outfits.)
Why custom colour matters
The right shade can transform how an outfit photographs and how radiant you feel. A custom colour means your outfit is truly yours — not "close enough." (See how ordering works.)
Explore the colour library, browse the bridal collection, or message us about a custom colour.
Frequently asked questions
How do I request a custom colour?
Browse our 900+ hand-dyed colour library, pick the shade you love (or describe one you have in mind), and tell us when you order — or message us first for guidance. You'll then confirm the colour on a video of your finished outfit before we ship.
Can you match a specific colour I have in mind?
Yes — choose from the 900+ shade library, or describe the colour or share a reference image and we'll match it as closely as possible, then confirm it with you on video before dispatch.
How long does a custom-colour outfit take?
Custom-colour pieces are made to order, so allow around 4–6 weeks, or 3–4 months for heavy bridal. Order early to be comfortable for your event.
What if the colour looks different on my screen?
Screens vary, which is exactly why we film your finished outfit and have you approve the shade on video before shipping — so what you see is what arrives.
AÏNN London hand-dyes in 900+ shades and confirms your exact colour on video before dispatch — so your outfit is truly yours. Explore the colour library.
Last updated: June 2026
