Zainab
£500.00 GBP
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Description
The Zainab: Magenta Silk with Gold Zardozi & Net Dupatta
The Zainab is unapologetic opulence—the kind of ensemble that announces your arrival before you enter the room. Inspired by the couture sensibilities of Haris Shakeel, this magenta silk masterpiece represents the pinnacle of Pakistani embroidery tradition, where every inch of fabric becomes a canvas for artistry.
The depth of the magenta—that perfect point between raspberry and fuchsia—has been a cornerstone of South Asian bridal wear for generations. Here, it is elevated with dense gold zardozi work that cascades from the keyhole neckline across the bodice, climbs the full-length sleeves, and pools into an extraordinarily ornate hemline. Scattered mukaish sequins catch light like scattered diamonds across the silk surface, while the matching net dupatta mirrors the kurta's embellishment with equal intensity. This is for the woman who refuses to fade into the background—the bride, the bride's sister, the guest who deserves to be remembered.
✨ Bridal-Level Embellishment ✨
This ensemble features over 200 hours of hand-embroidery, making it suitable for brides, sisters of the bride, or anyone who wants to make a statement at the most important celebrations.
This is Factory-Direct Luxury. We source the premium silk and commission the intricate hand-embroidery from the historic Mochi Gate ateliers in Lahore—the very same hands that craft for Pakistan's biggest designer labels including pieces for celebrity weddings. You receive the bridal-quality materials and the artisan lineage, but you bypass the designer markup.
Ready to Ship in 5-6 Weeks | Free Worldwide ShippingThe Artisan's DNA (Technical Specifications)
The Zainab is constructed on a canvas of premium pure silk, chosen for its lustrous sheen and ability to hold heavy embroidery without compromising drape. The rich magenta hue is achieved through traditional dyeing techniques that ensure depth and consistency across the fabric.
The embroidery architecture is extraordinary in its density and precision. The neckline features a delicate keyhole detail framed by concentrated zardozi work—Kora, Dabka (antique gold wire), and Resham threads combine to create ornate floral medallions that radiate outward across the bodice. The full-length sleeves are a masterwork in themselves: heavy embroidered cuffs transition into scattered floral motifs that climb toward the shoulder, creating visual movement and interest from every angle.
The hemline is where tradition meets theatre—an extraordinarily dense border of zardozi work featuring intricate paisley and floral patterns that add weight and drama to the silhouette. Scattered mukaish (tiny metal sequins) cover the entire kurta surface, catching light with every movement.
The trousers are no afterthought: fully embroidered with the same floral motifs and finished with a wide gold zardozi border at the hem, they ensure the ensemble maintains its impact from every angle.
The net dupatta represents over 80 hours of hand-embellishment alone—scattered mukaish sequins create a starlit effect across the magenta net, while the wide gold zardozi border provides weight, structure, and visual cohesion with the kurta.
Artisan Pledge: Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters, ensuring ethical and authentic production. This piece represents over 200 hours of cumulative hand-embellishment.
- Material: Premium Pure Silk (Kurta, Trousers), Fine Net (Dupatta)
- The Craft: Heavy hand-embellished Zardozi, Kora, Dabka, Resham, Mukaish Sequins, and Stone work
- The Components: 3-Piece Set (Fully Embroidered Full-Sleeve Kurta, Fully Embroidered Silk Trousers with Zardozi Border, Heavy Embroidered Net Dupatta)
The "Smart Shopper" Insight
A pure silk formal with this level of all-over zardozi embroidery—particularly with embroidered trousers and the density of work shown here—typically retails at £3,000-£5,000 in designer boutiques and trunk shows. At AÏNN London, we operate on an unbranded, direct-to-consumer model. You are paying for bridal-level craftsmanship without the bridal-level markup—investing in the fabric and the 200+ hours of Karigar skill, not the rental costs of a flagship store, fashion week appearances, or celebrity endorsement fees.
Stylist's Guide
Best For
A Nikah Ceremony (as bride or VIP guest), Baraat, Engagement Party, Walima Reception, or any celebration where maximum impact is desired. The density of embroidery makes this particularly suited for evening events where lighting will catch the metallic work beautifully. This is also an exceptional choice for the bride's mother or sister who wants to complement without competing with the bride.
Jewelry Pairing
The rich magenta and gold palette calls for statement jewelry. A traditional Kundan or Polki choker set (as shown) with matching jhumkas creates a regal aesthetic. Pearl accents add softness if desired. For a modern approach, layer delicate gold chains or opt for uncut diamond (Polki) sets. Stacked gold bangles or statement kadas complete the look. The colour also pairs beautifully with emerald accents for those wanting to add a contrasting jewel tone.
The Fit
The kurta is tailored for a structured, elegant fit—shaped at the shoulders and bust, with a slight A-line flare through the body that accommodates the heavy embroidery while maintaining movement. The full-length sleeves fit close to the arm to showcase the embroidery detail. The kurta falls to below the knee, paired with straight-cut trousers that are slightly tapered at the ankle to display the embroidered border. Best worn with heels to balance the visual weight of the embroidery.
Styling Note
Fresh flowers in the hair (as shown) are a beautiful traditional touch that complements this ensemble perfectly. A rose or jasmine gajra adds romance and photography impact without competing with the outfit's inherent drama.
Transparency & Provenance
| Feature | Detail |
|---|---|
| Origin | Lahore, Pakistan (Mochi Gate Ateliers) |
| Fabric Grade | Premium Pure Silk, Fine Net |
| Technique | Heavy Zardozi, Kora, Dabka, Resham, Mukaish, Stone Work |
| Embroidery Hours | 200+ hours of hand-embellishment |
| Colour Shown | Magenta / Raspberry Pink with Antique Gold |
| Customization | Available in 35 Custom Colours (Make-to-Order) |
| Artisan Pledge | Crafted by the family of Ustad Bashir |
| Shipping | Free Worldwide Shipping (DHL Express) |
Common Questions (AÏNN Concierge)
Can I wear this as a bride?
Absolutely. The Zainab features bridal-level embroidery density and would make a stunning choice for a nikah ceremony, particularly for brides who prefer a kurta silhouette over a lehenga. The magenta colour is traditionally auspicious and photographs beautifully. We can also customise the colour to traditional bridal red, maroon, or any shade from our 35-colour palette.
Is this too heavy for a wedding guest?
This ensemble is designed for VIP guests—the bride's mother, sisters, or closest friends who want to look exceptional without competing with the bride. For a more understated guest look, consider our Shehnaaz or Dilara pieces which offer designer aesthetics with lighter embroidery. However, for baraat or walima events where guests often dress at near-bridal levels, The Zainab is perfectly appropriate.
Can I get this in a different colour?
Yes. We offer this design in 35 custom colours. Popular alternatives include: traditional bridal red, deep maroon/burgundy, emerald green, royal blue, and black with gold. The embroidery colour (currently antique gold) can also be adjusted to silver or rose gold. Customization takes 5-6 weeks.
Is the silk comfortable for all-day wear?
Yes. Premium pure silk is naturally breathable and temperature-regulating. The kurta is fully lined with soft cotton to ensure comfort against the skin and to provide structure for the heavy embroidery. Despite the density of work, the ensemble is designed to be worn comfortably through full-day wedding celebrations.
How heavy is the dupatta?
The net dupatta has substantial embroidery—scattered sequins across the entire surface plus a wide zardozi border—giving it a luxurious weight that helps it drape elegantly and stay in place. It's heavy enough to look appropriately formal but designed to be manageable for extended wear. We can also create a lighter organza version if preferred.
Can I request changes to the neckline or sleeves?
Yes. We offer customization at no extra charge: neckline shape (round, V-neck, square, boat neck), sleeve length (full, three-quarter, elbow, short), and kurta length can all be adjusted. The keyhole detail can be removed for a more modest look if preferred. Simply note your preferences when ordering.
Why does this take longer to ship than other pieces?
The Zainab features over 200 hours of hand-embroidery—significantly more than our party-wear pieces. Each ensemble is made to order to ensure the highest quality standards. The 5-6 week timeline allows our master artisans to complete the intricate work without rushing, resulting in an heirloom-quality piece.
Do you ship to the UK and USA?
We specialise in serving the global diaspora. We offer Free Worldwide Shipping via DHL Express. Orders to the UK (London, Birmingham, Manchester), USA (New York, Houston, Chicago), and Canada are fully tracked and typically arrive within 3-5 business days after dispatch from our atelier.
Product Specifications
| Fabric | Pure Silk (Kurta, Trousers), Net (Dupatta) |
|---|---|
| Work Type | Heavy Zardozi, Kora, Dabka, Resham, Mukaish, Stone Work |
| Embroidery Coverage | All-over (Kurta, Trousers, Dupatta) |
| Silhouette | Straight-Cut Kurta with Full-Length Sleeves |
| Neckline | Round with Keyhole Detail |
| Kurta Length | Below knee / Calf-length |
| Trouser Style | Straight-cut, fully embroidered with zardozi border |
| Dupatta Size | 2.5 Yards |
| Dupatta Style | Heavy mukaish work with wide zardozi border |
| Embroidery Hours | 200+ hours |
| Delivery Timeline | 5-6 weeks (Production + Shipping) |
| Care Instructions | Specialist Dry Clean Only |
📋 SEO Data (For Shopify SEO Fields - Do Not Paste in Description)
SEO Title (70 characters max):
Magenta Silk Kurta | Heavy Zardozi Embroidery | Pakistani Bridal Wear
Meta Description (160 characters max):
Luxurious magenta silk kurta with 200+ hours of gold zardozi embroidery. Haris Shakeel inspired Pakistani bridal/formal wear. Free UK/USA shipping.
URL Handle:
zainab-magenta-silk-kurta-heavy-zardozi
Product Tags:
Image Alt Text (Main Image - Standing):
Magenta silk kurta with heavy gold zardozi embroidery and net dupatta - Haris Shakeel inspired Pakistani bridal wear - AÏNN London
Image Alt Text (Seated Images):
- Magenta silk embroidered kurta showing full sleeve zardozi detail - seated pose
- Heavy gold embroidered trousers with zardozi border - Pakistani formal wear
- Net dupatta with mukaish sequins and gold zardozi border detail
- Keyhole neckline with concentrated zardozi embroidery - close-up detail
✅ Pre-Publication Checklist
- Size chart link added and verified working
- Pricing entered (note: higher price point for bridal-level piece)
- Inventory quantity set OR pre-order enabled
- Collections assigned: Bridal, Nikah, Baraat, Party Wear, New Arrivals, Designer Inspired
- Related products linked (The Shehnaaz, The Dilara)
- All 3 images uploaded with alt text
- Shipping profile assigned (note longer production time)
- Product type set: Kurta Set / Bridal Wear / Formal Wear
- Vendor set: AÏNN London
- Delivery timeline clearly stated (5-6 weeks)
🔗 Cross-Reference Updates Needed
- Add to "Bridal" or "Bridal Adjacent" collection
- Add to "Pink" or "Magenta" filtered collection (if exists)
- Add to "Haris Shakeel Inspired" collection
- Add to "Heavy Embroidery" or "Statement Pieces" collection
- Link to The Shehnaaz and The Dilara as "You May Also Like"
- Link from blogs about nikah outfits, baraat guest wear, mother of bride
- Consider blog: "From Guest to Bridal: Choosing Your Embroidery Level"
- Create matching children's version for mother-daughter coordination (optional)
📸 Image Checklist (You Have 3 Images)
- ✓ Full-length standing front view
- ✓ Seated pose showing trouser embroidery detail
- ✓ Seated pose showing dupatta and sleeve detail
- ☐ Consider adding: Back view
- ☐ Consider adding: Embroidery macro/detail shot
- ☐ Consider adding: Dupatta flat lay or border detail
💰 Pricing Note
- This is a bridal-level piece with 200+ hours of embroidery
- Price should reflect significantly higher than The Shehnaaz/Dilara
- Comparable designer pieces retail £3,000-£5,000
- Position as premium/luxury tier in your collection
Size
All measurements are in cm
| Small | Medium | Large | |
|---|---|---|---|
| Chest | 45.7 | 50.8 | 55.8 |
| Shoulders | 35.5 | 38.1 | 40.15 |
| Sleeves | 53.34 | 53.34 | 53.43 |
| Kameez Length | 122 | 122 | 129 |
| Hips | 48.3 | 53.3 | 57.10 |
| Waist | 41.9 | 47.0 | 53.12 |
| Trouser Length | 94.0 | 94.0 | 94.9 |
| Trouser Flair | 61.0 | 61.0 | 61.9 |
| Dupatta Length | 3 Yards |
Spec
| Specification | Details |
|---|---|
|
Inspired by Designer
|
Haris Shakeel |
|
Margin for Adjustment
|
4/5 inches |
|
Silhouette
|
Maxi |
|
Items Included
|
Maxi ,Trousers, Dupatta |
|
Outfit Material
|
Maxi: silk, Trousers :silk, Dupatta: silk |
|
Embroidery
|
Kora, Dabka, Stones, Resham, Beads |
|
Thread Work
|
Gold |
|
Cancan Included
|
No |
|
Zips Included
|
Zip on Kameez |
|
Outfit Weight
|
Small - 3KG | Medium - 4KG | Large - 5KG |
|
Artisan Hours
|
Hand-finished over 450 hours. Countless stitches. One unforgettable piece |
Free Shipping
Free Shipping for all items using DHL Express.
All taxes and duties are paid by us so you won't have any nasty surprises. The price you see is the price you pay.
Easy Returns
Returns accepted on faulty items only. For full details visit our returns page here
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FAQS
Find answers to common questions about our products and services
How do I take measurements for my outfit?
We provide an indepth video on how to take measurements. Please see our page dedicated size chart page
Do the dresses/tops have zips on them?
Yes all of our bridal pieces have zips on blouse and lengha bottom. Maxis and Kameez also come with zips.
Is there any space for alterations just in case we need to amend/alter?
Yes we allow for a margin of 3-5 inches for further tweaks to be made.
Where are you guys based?
Our production takes place in Pakistan. However our customer services and operational team is based in UK, Europe and USA to enable us to serve the global customer base easily.
How long have you been in business?
We launched AÏNN London at the start of 2025, however our parent company has been producing luxury Pakistani bridal and party wear for over 12 years.
What material is the outfit made in?
Each product page provides a spec sheet which included outfit material, embroidery and type of work produced on each outfit. However we can tell you that we use only the finest silk, organza, tissue, jamawar and net materials.
Is this machine work?
No absolutely not! We only ever produce hand work, we are not a fast fashion brand. Each and every single of our bridal outfit takes over 4000 hours to complete by hand and party wear outfits take approx 800 hours of hand crafting by our skilled artisans.
Are you selling copies of high-end designers?
Not at all. At AÏNN London, we believe in inspiration, much like all leading houses in our industry. Our focus isn't to simply reinvent existing lengha styles. Instead, we're dedicated to providing an elevated seamless service and innovative solutions that address the common frustrations in Asian retail. While beautiful outfits are always guaranteed, it's this complete, elevated experience that truly defines AÏNN London.
Where do you deliver to?
You'll be pleased to know we offer FREE worldwide shipping. We deliver using express DHL shipping which can take between 2-6 days depending on your location.
Do you accept returns?
At AÏNN London, we take immense pride in the exceptional quality of our garments. Due to the unique nature of our creations, we accept returns only for faulty items. Every outfit undergoes a rigorous 8-point quality check, and we even send you a video of your specific outfit before it ships. This ensures we're confident in our high standards. However, should a genuine fault occur that's not your doing, we will, of course, accept the return and cover the postage cost. Your satisfaction is important to us.
I don't have a lot of time, how long does your delivery take?
For our in stock outfits, we take 2-5 days in stitching and shipping the outfit to you which means the outfit should be with you in under 10 days. For our custom orders we take upto 4 weeks to produce custom colours and sizes.
I love this style but its not made in my choice of colour?
No problem. We offer 35 colours for you to customise this outfit in.
How does the process work after I place my order?
Once your selection is made, our meticulous process begins. For In-Stock Selections: Your chosen garment is swiftly prepared, undergoing our rigorous 8-point quality check before dispatch. A personal quality video will be sent for your approval prior to shipping, ensuring every detail meets our exacting standards. For Custom Creations: The artistry unfolds over approximately 4 weeks. Throughout this bespoke journey, we'll keep you intimately informed, with progress updates, videos, and images available upon request. Once your unique piece is perfected and stitched, it follows the same expedited, quality-assured shipping process as our in-stock items.
Can I see pictures or a video of my outfit during the production process?
Yes absolutely. These can be provided to you on request. Simply reach out to our customer services team who will be happy to help you.
Do you have reviews or testimonials from other international clients?
Yes we do! Please see our reviews page for testimonials from our customers.
Do you offer video consultations?
Yes we do. Please book in using our booking page here and we can arrange a video call to discuss design tweaks, colours, and measurements to make your experience personal and reduce the chance of miscommunication.
What is the best way to contact you if I have a question or a problem?
We have a dedicated customer services department consisting of email, telephone, Live chat and a whatsapp team set up to support our new and existing customers. Reach out via any of these methods that you prefer and we will be happy to help you.
I am looking for more modest wear. Can you add lining to sheer sleeves or raise the neckline?
Yes we can, simply reach out to our customer services team and discuss your requirements and we will do our best to accommodate your needs. We also offer free matching hijabs too, simply select this on the product page when placing an order.
What does the outfit price include? (e.g., Does it come with the dupatta, trousers, a slip/lining?)
Unlike many brands today, we do not sell items individually. Instead you will receive the full set consisting of top/blouse/kameez with matching Lengha/bottoms/trousers and a dupatta.
Will I have to pay customs, duties, or import taxes in my country?
No we take care of these for you to make this shopping experience as hassle free as possible.
What payment methods do you accept and are they secure?
Yes we use a secure payment gateway and accept payments via credit and debit cards as well as Klarna.
Do you offer payment plans or instalments, especially for large bridal orders?
Yes you can opt to pay with Klarna or Clearpay to spread your payments during checkout.
Is my parcel insured against loss or damage during shipping?
Yes we use the premium DHL shipping service which insures packages against losses and damages etc.
How do I care for my handmade outfit? (e.g., Dry clean only?)
Please see Outfit Care guide page for info on how to take care and store your outfits here