Nimra
£450.00 GBP
video approval
customised size
free* shipping
hand embroidered
Description
The Nimra: Zardozi & Kora Embellished Jora
The Editor's Note
The Nimra is a vibrant celebration of craftsmanship, rendered in a striking yellow that commands the room with effortless warmth. This comprehensive 4-piece set, crafted from high-density Pure Silk, offers a luminous glow that is both festive and regal. The architectural drape of the silk creates a commanding silhouette, while the meticulous interplay of Kora, Dabka, and Resham highlights the fluid movement of the garment. It is the ultimate choice for Mehndi celebrations and high-tier festive events, providing a bold, heirloom-quality alternative for the modern guest.
Factory-Direct Luxury | Designer Quality Without the Label | 900+ Custom Colors | Free Worldwide Shipping
The "Insider" Product Story
Sourced directly from elite Mochi Gate ateliers, the Nimra represents the pinnacle of unbranded luxury. While top-tier Lahore designers charge a premium for the woven label, we bypass the traditional markup to offer the exact same 150 hours of hand-embellished artistry. Utilizing premium Pure Silk and authentic Zardozi craftsmanship, this ensemble is available in its signature Yellow or in over 900 custom colors to match your exact aesthetic. Every order includes Free Worldwide Shipping, ensuring our clients receive the finest Pakistani craftsmanship without the boutique price tag.
The Artisan's DNA (Technical Specifications)
The construction of the Nimra begins with high-density Pure Silk, chosen for its unparalleled breathability and sculptural drape. The embroidery is a sophisticated composition of Kora, metallic Dabka, and semi-precious Stones, interwoven with delicate Resham silk-thread work.
-
Artisan Pledge: Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters, ensuring ethical and authentic production. Each element is applied by hand for a dimensional finish.
-
Material: 100% Pure Silk for a lustrous, high-end finish and superior structural integrity.
-
The Craft: Hand-applied Kora, metallic Dabka, luminous Stones, and traditional Resham silk-thread work.
-
The Components (4-Piece Set):
-
Shirt: Meticulously embellished Pure Silk.
-
Trouser: Tailored Pure Silk.
-
Dupatta: Sweeping 3-yard Pure Silk.
-
Sharara: Elegant Crushed Silk Sharara included for a traditional flared silhouette.
Details:
At AÏNN London, we source our materials from the identical looms and mills used by the biggest names in South Asian luxury. The Nimra offers the same thread count and artisan hours as a designer Jora, but because we operate on a direct-to-consumer model, our price point is often 50% lower. You are investing in the fabric and the artisan, not the billboard campaign.
Stylist's Guide
-
Best For: Mehndi ceremonies, Mayoun festivities, and high-end summer soirées.
-
Jewelry Pairing: Pair with traditional Jhumkas or a contrasting floral jewelry set to highlight the vibrant yellow silk and intricate Kora work.
-
Bespoke Styling: As a 4-piece Jora, this set offers maximum versatility—wear the Crushed Sharara for a high-drama festive look, or the Silk Trousers for a more understated, modern elegance.
Transparency & Delivery
-
Origin: Mochi Gate Ateliers, Lahore, Pakistan
-
Set Type: 4-Piece Jora
-
Fabric Grade: Pure Silk (Shirt, Trouser, Dupatta, Crushed Sharara)
-
Primary Color: Yellow
-
Technique List: Kora, Dabka, Stones, Resham, Zardozi
-
Color Options: 900+ Custom Colors Available
-
Artisan Pledge: Crafted by the family of Ustad Bashir (3rd Gen Masters)
-
Shipping Policy: Free Worldwide Shipping (UK, USA, AU, CA, EU)
-
Delivery Time: 4-6 Weeks (Production + Shipping)
Q&A
How can I customize the color of the Nimra Jora? We offer customization in 900 additional colors. Simply select the 'Bespoke Color' option; custom-dyed pieces require our standard artisanal lead time for finishing. Is the silk quality the same as luxury designer brands? Yes. We use the same high-density Pure Silk and the same master artisans used by elite designers. We provide designer quality without the retail markup. Does it include a full-length dupatta and sharara? Yes, the Nimra is a complete 4-piece set featuring a 3-yard silk dupatta and a coordinated crushed sharara for a high-impact silhouette.
Product Specifications
-
Fabric: High-Density Pure Silk (Shirt, Trousers, 3-Yard Dupatta) + Crushed Fabric (Sharara)
-
Work Type: Hand-embellished Kora, Dabka, Stones, and Resham
-
Delivery Timeline: 4-6 weeks (Production + Shipping)
-
Care Instructions: Specialist Dry Clean Only
Optional Add-ons: Custom Chiffon Hijab, Matching Pouch, Heavier Embroidery Dupatta
Size
All measurements are in cm
| Small | Medium | Large | |
|---|---|---|---|
| Chest | 45.7 | 50.8 | 55.8 |
| Shoulders | 35.5 | 38.1 | 40.6 |
| Sleeves | 53.3 | 53.3 | 53.3 |
| Kameez Length | 122 | 122 | 122 |
| Hips | 48.3 | 53.3 | 57.1 |
| Waist | 41.9 | 47.0 | 53.3 |
| Trouser Length | 94.0 | 94.0 | 94.0 |
| Trouser Flair | 61.0 | 61.0 | 61.0 |
| Dupatta Length | 274.3 | 274.3 | 274.3 |
Spec
| Specification | Details |
|---|---|
|
Inspired by Designer
|
Muse |
|
Margin for Adjustment
|
4/5 inches |
|
Silhouette
|
Sharara/Jora Set |
|
Items Included
|
Shirt, Dupatta, Trousers, Sharara |
|
Outfit Material
|
Shirt: Silk, Sharara: Crushed Banarsi, Trousers: Silk, Dupatta: Silk |
|
Embroidery
|
Stones, Diamantes, Beads, Sequins, |
|
Thread Work
|
Gold/Silver |
|
Cancan Included
|
No |
|
Zips Included
|
Zip on Top / Blouse |
|
Outfit Weight
|
Small - 3KG | Medium - 4KG | Large - 5KG |
|
Artisan Hours
|
Hand-finished over 450 hours. Countless stitches. One unforgettable piece |
Our Clients
See how our customers style their outfits
You may also like
FAQS
Find answers to common questions about our products and services
How do I take measurements for my outfit?
We provide an indepth video on how to take measurements. Please see our page dedicated size chart page
Do the dresses/tops have zips on them?
Yes all of our bridal pieces have zips on blouse and lengha bottom. Maxis and Kameez also come with zips.
Is there any space for alterations just in case we need to amend/alter?
Yes we allow for a margin of 3-5 inches for further tweaks to be made.
Where are you guys based?
Our production takes place in Pakistan. However our customer services and operational team is based in UK, Europe and USA to enable us to serve the global customer base easily.
How long have you been in business?
We launched AÏNN London at the start of 2025, however our parent company has been producing luxury Pakistani bridal and party wear for over 12 years.
What material is the outfit made in?
Each product page provides a spec sheet which included outfit material, embroidery and type of work produced on each outfit. However we can tell you that we use only the finest silk, organza, tissue, jamawar and net materials.
Is this machine work?
No absolutely not! We only ever produce hand work, we are not a fast fashion brand. Each and every single of our bridal outfit takes over 4000 hours to complete by hand and party wear outfits take approx 800 hours of hand crafting by our skilled artisans.
Are you selling copies of high-end designers?
Not at all. At AÏNN London, we believe in inspiration, much like all leading houses in our industry. Our focus isn't to simply reinvent existing lengha styles. Instead, we're dedicated to providing an elevated seamless service and innovative solutions that address the common frustrations in Asian retail. While beautiful outfits are always guaranteed, it's this complete, elevated experience that truly defines AÏNN London.
Where do you deliver to?
You'll be pleased to know we offer FREE worldwide shipping. We deliver using express DHL shipping which can take between 2-6 days depending on your location.
Do you accept returns?
At AÏNN London, we take immense pride in the exceptional quality of our garments. Due to the unique nature of our creations, we accept returns only for faulty items. Every outfit undergoes a rigorous 8-point quality check, and we even send you a video of your specific outfit before it ships. This ensures we're confident in our high standards. However, should a genuine fault occur that's not your doing, we will, of course, accept the return and cover the postage cost. Your satisfaction is important to us.
I don't have a lot of time, how long does your delivery take?
For our in stock outfits, we take 2-5 days in stitching and shipping the outfit to you which means the outfit should be with you in under 10 days. For our custom orders we take upto 4 weeks to produce custom colours and sizes.
I love this style but its not made in my choice of colour?
No problem. We offer 35 colours for you to customise this outfit in.
How does the process work after I place my order?
Once your selection is made, our meticulous process begins. For In-Stock Selections: Your chosen garment is swiftly prepared, undergoing our rigorous 8-point quality check before dispatch. A personal quality video will be sent for your approval prior to shipping, ensuring every detail meets our exacting standards. For Custom Creations: The artistry unfolds over approximately 4 weeks. Throughout this bespoke journey, we'll keep you intimately informed, with progress updates, videos, and images available upon request. Once your unique piece is perfected and stitched, it follows the same expedited, quality-assured shipping process as our in-stock items.
Can I see pictures or a video of my outfit during the production process?
Yes absolutely. These can be provided to you on request. Simply reach out to our customer services team who will be happy to help you.
Do you have reviews or testimonials from other international clients?
Yes we do! Please see our reviews page for testimonials from our customers.
Do you offer video consultations?
Yes we do. Please book in using our booking page here and we can arrange a video call to discuss design tweaks, colours, and measurements to make your experience personal and reduce the chance of miscommunication.
What is the best way to contact you if I have a question or a problem?
We have a dedicated customer services department consisting of email, telephone, Live chat and a whatsapp team set up to support our new and existing customers. Reach out via any of these methods that you prefer and we will be happy to help you.
I am looking for more modest wear. Can you add lining to sheer sleeves or raise the neckline?
Yes we can, simply reach out to our customer services team and discuss your requirements and we will do our best to accommodate your needs. We also offer free matching hijabs too, simply select this on the product page when placing an order.
What does the outfit price include? (e.g., Does it come with the dupatta, trousers, a slip/lining?)
Unlike many brands today, we do not sell items individually. Instead you will receive the full set consisting of top/blouse/kameez with matching Lengha/bottoms/trousers and a dupatta.
Will I have to pay customs, duties, or import taxes in my country?
No we take care of these for you to make this shopping experience as hassle free as possible.
What payment methods do you accept and are they secure?
Yes we use a secure payment gateway and accept payments via credit and debit cards as well as Klarna.
Do you offer payment plans or instalments, especially for large bridal orders?
Yes you can opt to pay with Klarna or Clearpay to spread your payments during checkout.
Is my parcel insured against loss or damage during shipping?
Yes we use the premium DHL shipping service which insures packages against losses and damages etc.
How do I care for my handmade outfit? (e.g., Dry clean only?)
Please see Outfit Care guide page for info on how to take care and store your outfits here
