Nida

£300.00 GBP

video approval

customised size

free* shipping

hand embroidered

Made to Order · 6–10 weeks

Lovingly made to your measurements.

Size | Size Chart
ColorBlack
On backorder, ships in 6-10 weeks approx , receive by 4th January

Customise this outfit

Custom colour, top style, bottoms style & dupatta

▾
+ £25.00

Choose a colour for each piece

Enter shade codes from our colour chart (900+ colours). Tip: type "same as kameez" if you want matching pieces.

+ £25.00
+ £25.00
+ £40.00
Upgrade includes: A wide, hand-finished embellished border across all 4 sides of your dupatta — curated by our atelier using a mix of techniques (lace, gota, tissue, or embroidery) selected to harmonise with your outfit's design.
Customisation total +£0
Description

Nida – Black & Burgundy Red Pakistani Pure Silk Maxi, Inspired by Kanwal Malik

The Nida — Urdu for the call — answers in two registers: pure black or burgundy red, an all-silk Pakistani maxi inspired by Kanwal Malik and made in our own ateliers. Around 200 artisan hours of kora, dabka, stones and resham in gold thread glow against the deep bases — black evening wear at its most assured, flowing where a kameez sits tailored. Receptions, formal dinners, and the night the photos matter.

Try it on yourself with the AI virtual try-on above, and read verified customer experiences on our reviews page.

Specifications

Silhouette Maxi
Included Maxi, trousers, dupatta
Materials Maxi: silk · Trousers: silk · Dupatta: silk
Embroidery Kora, dabka, stones, resham — gold thread
Cancan No
Zips Zip on side of maxi
Weight S – 3kg · M – 4kg · L – 5kg
Craft Hand-finished over roughly 200 artisan hours
Fit Made to your measurements with a 3–5 inch alteration margin

Make it yours. Nida is made to your measurements — modest styling, alternative trousers, a heavier dupatta, or any of 900+ hand-dyed shades from our custom colour library. Use the options on this page or ask us. Accessories are priced separately.

The standard dupatta is plain silk with a kiran border; hand-dyed cloth carries gentle natural variation. Your outfit is filmed for approval before it ships, with express worldwide delivery and duties included — 10–12 days in stock, 4–6 weeks made to order. Delivery is free on orders over £500.

Size
All measurements are in cm
Small Medium Large
Chest 45.7 50.8 55.8
Shoulders 35.5 38.1 40.6
Sleeves 53.34 53.34 53.34
Hips 48.3 53.3 57.1
Waist 41.9 47.0 53.3
Maxi Length 139.7 139.7 139.7
Trouser Flair 61.0 61.0 61.0
Dupatta Length
Spec
Specification Details
Inspired by Designer
Kanwal Malik
Margin for Adjustment
3-5 inches
Silhouette
Maxi
Items Included
Maxi, Trousers, Dupatta
Outfit Material
Maxi: Silk, Trousers: Silk, Dupatta: Silk
Embroidery
Kora, Dabka, Stones, Resham
Thread Work
Gold
Cancan Included
No
Zips Included
Zip on Side of Maxi/Dress
Outfit Weight
Small - 3KG | Medium - 4KG | Large - 5KG
Artisan Hours
Hand-finished over 200 hours. Countless stitches. One unforgettable piece
Nida
Nida £300.00

Before you order

  • Colour is a guide, not an exact match. Studio lighting, your screen, and natural dye variation mean the shade you receive may differ slightly from the images. This is a hallmark of handmade, made-to-order pieces — not a fault. If an exact colour matters, request a swatch before ordering.
  • Hand-made, so no two are identical. Every design is hand-produced as a custom piece by a large team working across different workshops. Minor variation is normal and to be expected — no two outfits will be 100% identical, and small design variations are part of the handmade nature of each piece.
  • About the dupatta. The dupatta included as standard is a plain net or silk dupatta with a kiran border (as listed in the specifications). A statement border upgrade — extra lace and embellishment on the border — is available as a customisation. A fully heavier embroidered dupatta (as sometimes shown in the imagery) is a bespoke piece arranged through a consultation, with the price varying according to the amount of embroidery added.
Why Brides Trust AÏNN
See Your Outfit Before It Ships

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  • 5 stars: 9 (90%)
  • 4 stars: 0 (0%)
  • 3 stars: 1 (10%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
H
Humaira Iqbal
Dream Outfit

Ordered the Nida in soft grey and I'm obsessed. Petite lady here - they adjusted the length for me and it was perfect After being burned twice by Instagram sellers who took my money and sent rubbish, I was really hesitant. But AÏNN is legit - UK registered, real phone number, actual customer service. The outfit is gorgeous. The photographer at valima specifically mentioned how beautifully my outfit photographed Will never buy Pakistani clothes anywhere else

P
Parveen Khan
Wonderful Experience

My Nida just arrived and it's even better than the photos. Love that the price is the same whether you're in UK, USA or Canada - no marking up for overseas customers Had a video call with Sonia who showed me the actual outfit before shipping - exactly what I ordered My whole family orders from them now

S
Sidra Naeem
Exceeded Expectations

The Nida in dove arrived yesterday and WOW. So refreshing to see actual prices on the website instead of 'DM for price' games After being burned twice by Instagram sellers who took my money and sent rubbish, I was really hesitant. But AÏNN is legit - UK registered, real phone number, actual customer service. The outfit is gorgeous. Finally found my go-to for Pakistani formalwear

S
Sadia Riaz
Brilliant Service

I ordered the Nida for cousin's barat and it's perfect. Savera sent progress photos during production which really put my mind at ease The zardozi motifs are traditional Pakistani craftsmanship at its finest Will never buy Pakistani clothes anywhere else

M
Maryam Hassan
Beautiful!

My Nida just arrived and it's even better than the photos. Had a panic about delivery timing and Sonia sorted everything - couldn't fault her After being burned twice by Instagram sellers who took my money and sent rubbish, I was really hesitant. But AÏNN is legit - UK registered, real phone number, actual customer service. The outfit is gorgeous. The zardozi work is absolutely exquisite - you can see every single hand stitch Finally found my go-to for Pakistani formalwear

S
Shazia Karim
Perfect Fit

I ordered the Nida for valima and it's perfect. Zara helped me pick the perfect colour for my skin tone - she was spot on The organza dupatta is delicate but durable - perfect drape Trust the process - you won't regret it

M
Mehreen Hassan
Stunning Outfit

The soft grey shade of the Nida is exactly what I wanted. No customs charges - they handled everything. Arrived to my door hassle-free When I was unsure about sizing, Savera did a video consultation and got my measurements perfect You can feel the quality the moment you touch it - heavy, luxurious silk My whole family orders from them now

Z
Zoya Riaz
So Pleased

Just wow. The Nida is breathtaking. When there was a slight delay, Khadijha kept me fully updated. Appreciated the honesty The zardozi motifs are traditional Pakistani craftsmanship at its finest Best online shopping experience I've ever had

Z
Zara Raza
Incredible Service

I ordered the Nida for Eid ul Fitr and it's perfect. Delivery to Australia was quick and completely duty-free as promised Savera sent progress photos during production which really put my mind at ease The organza dupatta is delicate but durable - perfect drape Already planning my next AÏNN order!

M
Maryam Akhtar
Manage Expectations

The Nida is okay - Zara was helpful but the photos made it look more heavily worked than it actually is. It's fine for casual events, just not the statement piece I wanted.