Inaya
£425.00 GBP
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Description
The Inaya: Shocking Pink Zardozi Maxi & Jamawar Lehenga Set | Heirloom-Quality with Free Worldwide Shipping
The Editor's Note
The Inaya set in Shocking Pink is a sartorial force, designed for the guest who seeks a presence that is both opulent and joyous. The sculptural Maxi, tailored in pure silk, flows over a rich Jamawar Lengha, creating a dramatic, multi-layered silhouette with exquisite drape. This ensemble is built for celebration—a grand formal party or a high-energy occasion—where the light must catch every detail. The traditional artistry, elevated by shimmering Mirrors and intricate gold Zardozi, ensures an entrance that signals both sophisticated taste and a deep appreciation for the craft, delivered with the assurance of the AÏNN London model.
The "Insider" Product Story: Factory-Direct Provenance
The Inaya set is a masterclass in unbranded luxury and material layering. The luxurious Maxi is constructed from the same premium 80g Pure Silk base used by top Lahore couturiers, while the underlying Lengha utilizes authentic, textured Jamawar—a textile rarely seen outside designer collections. We access these materials and the elite artisan teams sourced from the Mochi Gate ateliers, enabling us to offer designer quality without the label. The hand-embellished work is intensely focused, featuring Gota detailing and delicate mirror-work alongside the heavy Zardozi and Dabka, requiring approximately 150 hours of dedicated artistry. This heirloom-quality piece is made available to our global clientele in the UK, USA, Canada, and Australia through our swift bespoke service, supported by our policy of Free Worldwide Shipping.
The Artisan's DNA (Technical Specifications)
The core construction is a powerful material combination: a pure 80g Raw Silk Maxi layered over a textured Jamawar Lengha, with a voluminous 3-yard Net Dupatta offering necessary breathability. The embroidery is a dense fusion of techniques: the dimensional gold wire of Dabka, the flat metallic structure of Tila (the foundation of Zardozi craftsmanship), fine Kora, and the inclusion of light-catching Mirrors and traditional Gota work. Resham thread in complementary shades of orange and magenta highlights the intricate floral patterning. The Artisan Pledge is our guarantee of ethical provenance for this complex, multi-component piece:
Artisan Pledge: Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters, ensuring ethical and authentic production.
Shop Smarter
You are investing directly into the unparalleled craft of a three-piece ensemble combining Silk, Jamawar, and meticulous Zardozi. By utilizing factory-direct sourcing from the Mochi Gate workshops, we guarantee identical quality and the use of the same elite materials as the most exclusive labels in South Asian fashion. Our transparent model ensures you skip the significant label fee, securing this heirloom-quality investment at a fraction of the traditional retail cost. This is the definition of unbranded luxury.
Stylist's Guide
- Best For: High-impact Party Wear, formal Receptions, or as a vibrant guest outfit for a Sangeet/Dholki. The Shocking Pink is perfect for celebratory events.
- Jewelry Pairing: Given the heavy gold Zardozi and the inclusion of Mirrors and Gota, favour traditional pieces. Antique gold or even oxidized silver pieces with pink or magenta stones will complement the intensity. Avoid ultra-modern minimal jewelry.
- The Fit: The Maxi is designed to fall sculpturally, concealing the volume of the Jamawar Lengha underneath. Ensure the Maxi hemline just grazes the floor for maximum drape and visual length.
Transparency
| Feature | Detail |
|---|---|
| Origin | Lahore, Pakistan (Mochi Gate Atelier) |
| Fabric Grade/Hand-Feel | Maxi: 80g Pure Raw Silk; Lengha: Jamawar; Dupatta: Net |
| Technique List | Zardozi (Dabka, Tila, Naqshi), Kora, Gota, Mirrors, Resham, Hand-embellished |
| Color Shown | Shocking Pink |
| Color Options | 35 Custom Colors Available (incl. Oxblood, Ruby, Emerald) |
| Production Model | Bespoke Customisation Only |
| Artisan Pledge | Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters |
| Shipping Policy | Free Worldwide Shipping to UK, USA, Canada, Australia & Rest of World |
❓ FAQS (Smart Shopper Queries)
- Q: Can I order the Inaya Maxi in a deeper colour, like a Traditional Barat Red, and what is the lead time for customization?
- A: Absolutely. While the image shows Shocking Pink, we offer this set in a palette of 35 Custom Colors, including deep Oxblood or Ruby Red, perfect for a wedding event. Custom orders require a precise lead time of 4 weeks days for ethical production and finishing.
- Q: How quickly can I receive this bespoke formal outfit in the UK or USA, and is shipping included?
- A: This specific set is made-to-order, requiring 4 weeks days for craftsmanship. Once complete, it benefits from Free Worldwide Shipping to the UK, USA, Canada, Australia, and globally. Delivery is efficiently managed, typically arriving 3-5 business days after dispatch from the atelier.
- Q: Why is AÏNN London considered unbranded luxury?
- A: We maintain the material and craftsmanship standards—using elite Zardozi artisans and fabrics like 80g Pure Silk and Jamawar—identical to the top Lahore designers. Our factory-direct model simply removes the marketing overhead and designer label fee, allowing us to deliver designer quality without the label at a transparent, superior value.
## More Details
| Feature | Detail |
|---|---|
| Fabric | Maxi: Pure Silk (80g Raw Silk); Lengha: Jamawar; Dupatta: Net |
| Work Type | Combination of Zardozi, Dabka, Gota, Mirrors, Stones, Resham, Beads, Hand-embellished |
| Items Included | Maxi, Lengha, 3-Yard Dupatta |
| Hours of Work | ~150 Hours |
| Delivery Timeline | 4 weeks days (Custom Bespoke) |
| Care Instructions | Specialist Dry Clean Only |
Size
All measurements are in cm
| Small | Medium | Large | |
|---|---|---|---|
| Chest | 45.7 | 50.8 | 55.8 |
| Shoulders | 35.5 | 38.1 | 40.6 |
| Sleeves | 53.34 | 53.34 | 53.34 |
| Hips | 48.3 | 53.3 | 57.1 |
| Waist | 41.9 | 47.0 | 53.3 |
| Trouser Length | 94.0 | 94.0 | 94.0 |
| Trouser Flair | 61.0 | 61.0 | 61.0 |
| Dupatta Length |
Spec
| Specification | Details |
|---|---|
|
Inspired by Designer
|
Maha Wajahat |
|
Margin for Adjustment
|
4/5 inches |
|
Silhouette
|
Maxi |
|
Items Included
|
Dupatta, Maxi, Lengha |
|
Embroidery
|
Kora, Dabka, Gota, Mirrors, Stones, Resham, Beads |
|
Thread Work
|
Gold |
|
Cancan Included
|
Yes |
|
Outfit Weight
|
Small - 3KG | Medium - 4KG | Large - 5KG |
|
Artisan Hours
|
Hand-finished over 450 hours. Countless stitches. One unforgettable piece |
Free Shipping
Free Shipping for all items using DHL Express.
All taxes and duties are paid by us so you won't have any nasty surprises. The price you see is the price you pay.
Easy Returns
Returns accepted on faulty items only. For full details visit our returns page here
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FAQS
Find answers to common questions about our products and services
How do I take measurements for my outfit?
We provide an indepth video on how to take measurements. Please see our page dedicated size chart page
Do the dresses/tops have zips on them?
Yes all of our bridal pieces have zips on blouse and lengha bottom. Maxis and Kameez also come with zips.
Is there any space for alterations just in case we need to amend/alter?
Yes we allow for a margin of 3-5 inches for further tweaks to be made.
Where are you guys based?
Our production takes place in Pakistan. However our customer services and operational team is based in UK, Europe and USA to enable us to serve the global customer base easily.
How long have you been in business?
We launched AÏNN London at the start of 2025, however our parent company has been producing luxury Pakistani bridal and party wear for over 12 years.
What material is the outfit made in?
Each product page provides a spec sheet which included outfit material, embroidery and type of work produced on each outfit. However we can tell you that we use only the finest silk, organza, tissue, jamawar and net materials.
Is this machine work?
No absolutely not! We only ever produce hand work, we are not a fast fashion brand. Each and every single of our bridal outfit takes over 4000 hours to complete by hand and party wear outfits take approx 800 hours of hand crafting by our skilled artisans.
Are you selling copies of high-end designers?
Not at all. At AÏNN London, we believe in inspiration, much like all leading houses in our industry. Our focus isn't to simply reinvent existing lengha styles. Instead, we're dedicated to providing an elevated seamless service and innovative solutions that address the common frustrations in Asian retail. While beautiful outfits are always guaranteed, it's this complete, elevated experience that truly defines AÏNN London.
Where do you deliver to?
You'll be pleased to know we offer FREE worldwide shipping. We deliver using express DHL shipping which can take between 2-6 days depending on your location.
Do you accept returns?
At AÏNN London, we take immense pride in the exceptional quality of our garments. Due to the unique nature of our creations, we accept returns only for faulty items. Every outfit undergoes a rigorous 8-point quality check, and we even send you a video of your specific outfit before it ships. This ensures we're confident in our high standards. However, should a genuine fault occur that's not your doing, we will, of course, accept the return and cover the postage cost. Your satisfaction is important to us.
I don't have a lot of time, how long does your delivery take?
For our in stock outfits, we take 2-5 days in stitching and shipping the outfit to you which means the outfit should be with you in under 10 days. For our custom orders we take upto 4 weeks to produce custom colours and sizes.
I love this style but its not made in my choice of colour?
No problem. We offer 35 colours for you to customise this outfit in.
How does the process work after I place my order?
Once your selection is made, our meticulous process begins. For In-Stock Selections: Your chosen garment is swiftly prepared, undergoing our rigorous 8-point quality check before dispatch. A personal quality video will be sent for your approval prior to shipping, ensuring every detail meets our exacting standards. For Custom Creations: The artistry unfolds over approximately 4 weeks. Throughout this bespoke journey, we'll keep you intimately informed, with progress updates, videos, and images available upon request. Once your unique piece is perfected and stitched, it follows the same expedited, quality-assured shipping process as our in-stock items.
Can I see pictures or a video of my outfit during the production process?
Yes absolutely. These can be provided to you on request. Simply reach out to our customer services team who will be happy to help you.
Do you have reviews or testimonials from other international clients?
Yes we do! Please see our reviews page for testimonials from our customers.
Do you offer video consultations?
Yes we do. Please book in using our booking page here and we can arrange a video call to discuss design tweaks, colours, and measurements to make your experience personal and reduce the chance of miscommunication.
What is the best way to contact you if I have a question or a problem?
We have a dedicated customer services department consisting of email, telephone, Live chat and a whatsapp team set up to support our new and existing customers. Reach out via any of these methods that you prefer and we will be happy to help you.
I am looking for more modest wear. Can you add lining to sheer sleeves or raise the neckline?
Yes we can, simply reach out to our customer services team and discuss your requirements and we will do our best to accommodate your needs. We also offer free matching hijabs too, simply select this on the product page when placing an order.
What does the outfit price include? (e.g., Does it come with the dupatta, trousers, a slip/lining?)
Unlike many brands today, we do not sell items individually. Instead you will receive the full set consisting of top/blouse/kameez with matching Lengha/bottoms/trousers and a dupatta.
Will I have to pay customs, duties, or import taxes in my country?
No we take care of these for you to make this shopping experience as hassle free as possible.
What payment methods do you accept and are they secure?
Yes we use a secure payment gateway and accept payments via credit and debit cards as well as Klarna.
Do you offer payment plans or instalments, especially for large bridal orders?
Yes you can opt to pay with Klarna or Clearpay to spread your payments during checkout.
Is my parcel insured against loss or damage during shipping?
Yes we use the premium DHL shipping service which insures packages against losses and damages etc.
How do I care for my handmade outfit? (e.g., Dry clean only?)
Please see Outfit Care guide page for info on how to take care and store your outfits here