Farida Flame
£2,200.00 GBP
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Description
Farida Flame: Magenta & Orange Bridal Lehenga
Farida Flame is the embodiment of a Pakistani bride's dream—where tradition meets theatre in a symphony of magenta, orange, and gold. Inspired by the couture vision of Haris Shakeel, this bridal lehenga commands attention with its extraordinary colour story: the deep magenta of Mughal royalty meets the vibrant orange of marigold garlands and mehndi celebrations.
Every inch of this ensemble has been considered. The sweetheart neckline frames the face beautifully for photographs. The full sleeves—heavily embroidered from shoulder to wrist—create drama without revealing. The lehenga's orange border panel creates a stunning visual break that adds dimension and movement. And with two dupattas included—one magenta, one orange—you have the flexibility to style your look for different moments of your wedding day. This is not simply a bridal outfit; it is a statement of identity, crafted for the woman who knows her wedding day should be unforgettable.
👑 A Complete Bridal Ensemble 👑
This signature piece features 300+ hours of hand-embroidery, two contrast dupattas for versatile styling, and includes a matching embroidered potli bag. Designed for the bride who wants to honour tradition while making a contemporary statement.
What's Included
👗
Embroidered Choli
Sweetheart neckline, full sleeves, heavy zardozi
💃
Bridal Lehenga
Magenta with orange contrast border panel
🧣
Magenta Dupatta
Heavy sequin & zardozi work
🧣
Orange Dupatta
Contrast dupatta with gold embroidery
👛
Potli Bag
Matching embroidered bridal bag
This is Factory-Direct Luxury. We source the premium fabrics and commission the intricate hand-embroidery from the historic Mochi Gate ateliers in Lahore—the very same master craftsmen who create pieces for Pakistan's biggest designer labels and celebrity weddings. You receive bridal couture quality and the artisan lineage, but you bypass the designer markup that can add £5,000-£10,000 to a comparable piece.
Ready to Ship in 8-10 Weeks | Free Worldwide ShippingThe Artisan's DNA (Technical Specifications)
Farida Flame is constructed on a foundation of premium organza and raw silk, chosen for their ability to hold heavy embroidery while maintaining the fluidity essential for a bridal lehenga's movement. The magenta hue is achieved through traditional dyeing techniques, ensuring richness and consistency that will photograph beautifully in any lighting.
The choli (blouse) is a masterwork of bridal embroidery. The sweetheart neckline is framed with concentrated zardozi—Kora, Dabka, and pearls creating an ornate border that draws the eye upward. The bodice features dense floral and paisley motifs that cascade downward, with the embroidery intensifying at the waist where the choli meets the lehenga. The full sleeves are equally spectacular: heavy embroidered cuffs transition into climbing floral patterns that extend to the shoulder, ensuring drama from every angle.
The lehenga tells its own story. The magenta base is covered with scattered sequins and floral motifs, but the true innovation lies in the orange contrast panel at the hem—a bold design choice that references the traditional colour blocking of heritage bridal wear while feeling thoroughly contemporary. The border features the densest embroidery of the ensemble: intricate paisley and floral patterns that add weight, movement, and visual impact.
Two dupattas complete the ensemble. The primary magenta dupatta features all-over sequin work with a wide zardozi border that mirrors the lehenga's embroidery. The contrast orange dupatta offers styling flexibility—wear it over the head during the nikah ceremony, drape it across the shoulder for the reception, or use it as a photography prop that catches the light against the magenta ensemble.
Artisan Pledge: Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters, ensuring ethical and authentic production. This bridal ensemble represents over 300 hours of cumulative hand-embellishment across all pieces.
- Material: Premium Organza & Raw Silk (Choli, Lehenga), Fine Net & Organza (Dupattas)
- The Craft: Heavy hand-embellished Zardozi, Kora, Dabka, Resham, Pearls, Mukaish Sequins, and Stone work
- The Components: 5-Piece Set (Fully Embroidered Choli, Bridal Lehenga with Contrast Border, Magenta Sequin Dupatta, Orange Embroidered Dupatta, Matching Potli Bag)
The "Smart Shopper" Insight
A bridal lehenga of this calibre—with 300+ hours of hand-embroidery, two dupattas, contrast colour blocking, and this density of zardozi work—typically retails at £8,000-£15,000 in designer flagship stores and trunk shows. At AÏNN London, we operate on an unbranded, direct-to-consumer model. You are paying for bridal couture craftsmanship without the bridal industry markup—investing in the fabric, the 300+ hours of Karigar skill, and the heirloom quality, not the rental costs of Mayfair showrooms, fashion week appearances, or celebrity brand ambassador fees.
Stylist's Guide
Best For
Your Baraat ceremony—this is unequivocally a main-event bridal piece. The colour combination and embroidery density are designed for the bride who wants to be the undisputed centre of attention. Also suitable for brides wanting a statement nikah look, or as a reception outfit if you're changing from a red baraat lehenga.
Jewelry Pairing
This ensemble calls for statement bridal jewelry. A traditional Kundan or Polki set with a choker, long rani haar, and matching jhumkas (as shown) creates the full bridal look. The magenta and gold palette pairs beautifully with pearls, Kundan, and uncut diamonds. For a contemporary twist, layer multiple necklaces of varying lengths. Gold matha patti and passa complete the traditional bridal aesthetic. Stacked gold bangles or statement kadas are essential.
Dupatta Styling
For the Ceremony: Drape the magenta dupatta over your head, with the orange dupatta across your arms or pinned at one shoulder for colour contrast in photographs.
For the Reception: Wear the magenta dupatta pinned at one shoulder and cascading down your back, leaving the orange dupatta aside or draped across both arms.
For Photography: Use both dupattas together for dramatic movement shots—the colour contrast creates stunning visual impact.
The Fit
The choli is tailored for a structured, fitted silhouette—shaped at the bust with the heavy embroidery providing additional structure. The lehenga sits at the natural waist with a drawstring and hooks for adjustable fit, flaring into a full circle (kali) cut that creates beautiful movement. Best worn with 3-4 inch heels to balance the visual weight and ensure the lehenga hem falls correctly. We recommend a final fitting 2-3 weeks before your event.
Hair & Makeup
The sweetheart neckline and rich colours call for a polished, elegant look. A sleek center-parted bun or soft waves pulled back showcase the neckline beautifully. Fresh flowers (roses, jasmine gajra) complement the traditional aesthetic. Makeup should lean warm—rose and berry tones for lips, warm gold and burgundy for eyes, with a luminous base that catches the embroidery's sparkle.
Transparency & Provenance
| Feature | Detail |
|---|---|
| Origin | Lahore, Pakistan (Mochi Gate Ateliers) |
| Fabric Grade | Premium Organza, Raw Silk, Fine Net |
| Technique | Heavy Zardozi, Kora, Dabka, Resham, Pearls, Mukaish, Stone Work |
| Embroidery Hours | 300+ hours of hand-embellishment |
| Colour Shown | Magenta with Orange Contrast & Antique Gold |
| Customization | Available in Custom Colours (Make-to-Order) |
| Artisan Pledge | Crafted by the family of Ustad Bashir |
| Shipping | Free Worldwide Shipping (DHL Express) |
Common Questions (AÏNN Concierge)
Can I get this in traditional red instead of magenta?
Absolutely. We can create this design in traditional bridal red, deep maroon, or any colour combination you prefer. Popular alternatives include: red with orange contrast, maroon with gold contrast, or emerald green with pink contrast. We'll work with you to find the perfect palette for your vision. Customization does not extend the timeline.
Can I remove the orange contrast and have all magenta?
Yes. While the orange contrast is a signature element that adds dimension and references traditional colour blocking, we can create a fully magenta lehenga if you prefer a monochromatic look. We can also substitute the orange for another contrast colour—gold, silver, or a deeper burgundy are popular alternatives.
Do I really need two dupattas?
The two-dupatta tradition is deeply rooted in Pakistani bridal wear, offering both practical and aesthetic benefits. For photography alone, the colour contrast creates stunning images. During the ceremony, you can drape one over your head while the other adds colour at your shoulder or arms. If you prefer a single dupatta, we can omit the orange and adjust the price accordingly—simply let us know when ordering.
How heavy is this ensemble?
The complete ensemble has significant weight due to the density of embroidery—this is true of all authentic bridal lehengas at this level. The choli and lehenga together weigh approximately 8-10kg. However, the weight is distributed across your body and the lehenga's structure is designed to carry the embroidery comfortably. We recommend wearing it for an hour during your final fitting to ensure comfort before your event.
Can I customize the neckline or sleeve length?
Yes. We offer customization at no extra charge: neckline shape (sweetheart as shown, round, V-neck, or more modest high neck), sleeve length (full as shown, three-quarter, or elbow-length), and choli length can all be adjusted. The sweetheart neckline shown photographs beautifully, but we understand modesty preferences vary. Simply note your preferences when ordering.
Why does this take 8-10 weeks?
Farida Flame features over 300 hours of hand-embroidery—this is a true bridal couture piece that cannot be rushed. The timeline includes: fabric sourcing and dyeing (1 week), cutting and construction (1 week), hand-embroidery across all pieces (5-6 weeks), quality control and finishing (1 week), and shipping (3-5 days). Each piece is made to order with your specific measurements to ensure perfect fit.
What if I need alterations after delivery?
We create each piece to your exact measurements, so major alterations are rarely needed. However, we recommend a final fitting 2-3 weeks before your event. Minor adjustments (taking in seams, hemming) can be done by any skilled tailor. For significant changes, please contact us immediately upon delivery—we're committed to ensuring your bridal look is perfect.
Do you ship internationally in time for my wedding?
We specialise in serving brides in the UK, USA, Canada, and Australia. We recommend ordering at least 12-14 weeks before your event to allow for production (8-10 weeks), shipping (3-5 days), and time for any final adjustments. Rush orders may be possible depending on our artisans' schedule—please contact us to discuss. All orders ship free via DHL Express with full tracking.
Product Specifications
| Fabric | Organza & Raw Silk (Choli, Lehenga), Net & Organza (Dupattas) |
|---|---|
| Work Type | Heavy Zardozi, Kora, Dabka, Resham, Pearls, Mukaish, Stone Work |
| Embroidery Coverage | All-over (Choli, Lehenga, Both Dupattas, Potli Bag) |
| Silhouette | Fitted Choli with Full Circle (Kali) Lehenga |
| Neckline | Sweetheart |
| Sleeves | Full-length with heavy embroidered cuffs |
| Lehenga Length | Floor-length with train |
| Lehenga Circumference | Approximately 5 meters (full kali) |
| Dupatta Size | 2.5 Yards each (2 dupattas included) |
| Pieces Included | 5 (Choli, Lehenga, 2 Dupattas, Potli Bag) |
| Embroidery Hours | 300+ hours |
| Delivery Timeline | 8-10 weeks (Production + Shipping) |
| Care Instructions | Specialist Bridal Dry Clean Only |
📋 SEO Data (For Shopify SEO Fields - Do Not Paste in Description)
SEO Title (70 characters max):
Farida Flame Bridal Lehenga | Magenta & Orange | Pakistani Wedding
Meta Description (160 characters max):
Stunning magenta bridal lehenga with orange contrast & 300+ hours of gold zardozi. Includes 2 dupattas & potli bag. Free UK/USA shipping. Haris Shakeel inspired.
URL Handle:
farida-flame-bridal-lehenga-magenta-orange
Product Tags:
Image Alt Text (Close-up Image):
Magenta bridal lehenga choli with heavy gold zardozi embroidery and sweetheart neckline - Farida Flame - AÏNN London
Image Alt Text (Full-length Image):
Magenta and orange bridal lehenga with two dupattas and heavy gold embroidery - Pakistani bridal wear - AÏNN London
✅ Pre-Publication Checklist
- Size chart link added and verified working
- Pricing entered (premium bridal tier - highest price point)
- Inventory set to pre-order only (made to order)
- Collections assigned: Bridal, Baraat, Lehengas, New Arrivals, Haris Shakeel Inspired
- Related products linked (The Zainab kurta for bridal-adjacent)
- Both images uploaded with alt text
- Shipping profile assigned (note 8-10 week production)
- Product type set: Bridal Lehenga
- Vendor set: AÏNN London
- Delivery timeline prominently displayed
🔗 Cross-Reference Updates Needed
- Add to main "Bridal" collection as hero/featured piece
- Add to "Lehenga" collection
- Add to "Haris Shakeel Inspired" collection
- Create "Pink Bridal" or "Magenta" filtered collection
- Link to The Zainab (bridal kurta alternative)
- Link from blogs about baraat outfits, bridal lehengas, colour choices
- Consider blog: "Magenta vs Red: Choosing Your Bridal Colour"
- Update homepage with bridal feature if applicable
📸 Image Checklist (You Have 2 Images)
- ✓ Close-up showing choli embroidery, neckline, and sleeve detail
- ✓ Full-length showing complete lehenga with both dupattas
- ☐ Consider adding: Back view of choli
- ☐ Consider adding: Lehenga spread/flat lay showing circumference
- ☐ Consider adding: Orange dupatta detail shot
- ☐ Consider adding: Potli bag close-up
- ☐ Consider adding: Movement shot showing lehenga flow
💰 Pricing Note
- This is your flagship bridal piece with 300+ hours of embroidery
- Includes 5 pieces (choli, lehenga, 2 dupattas, potli bag)
- Comparable designer pieces retail £8,000-£15,000
- Position as premium/luxury tier - highest price in collection
- Consider offering payment plans for bridal pieces
📋 Customer Journey Notes
- Bridal customers typically need more hand-holding - ensure contact info is prominent
- Consider adding: "Book a Consultation" CTA for bridal pieces
- Consider adding: Measurement guide specific to bridal
- Consider adding: Timeline infographic for bridal orders
- Follow up email sequence for bridal orders (confirmation, production updates, shipping)
Size
All measurements are in cm
| Small | Medium | Large | |
|---|---|---|---|
| Chest | 45.7 | 50.8 | 55.13 |
| Shoulders | 35.5 | 38.1 | 40.11 |
| Sleeves | 53.3 | 53.3 | 53.8 |
| Kameez Length | 122 | 122 | 139 |
| Hips | 48.3 | 53.3 | 57.6 |
| Waist | 41.9 | 47.0 | 53.8 |
| Trouser Length | 94.0 | 94.0 | 94.5 |
| Trouser Flair | 61.0 | 61.0 | 61.8 |
| Dupatta Length | 3 Yards |
Spec
| Specification | Details |
|---|---|
|
Inspired by Designer
|
Haris Shakeel |
|
Margin for Adjustment
|
4/5 inches |
|
Silhouette
|
Farshi Lengha |
|
Items Included
|
Lengha, Shirt, Dupatta, Pouch |
|
Outfit Material
|
lengha Banarsi silk, Shirt silk, dupatta khadi net, pouch silk |
|
Embroidery
|
Kora, Dabka, Stones, Resham, Beads |
|
Thread Work
|
Gold |
|
Cancan Included
|
Yes |
|
Zips Included
|
Zip on Kameez/Blouse/Maxi |
|
Outfit Weight
|
Small - 12KG | Medium - 14KG | Large - 16KG |
|
Artisan Hours
|
Hand-finished over 450 hours. Countless stitches. One unforgettable piece |
Free Shipping
Free Shipping for all items using DHL Express.
All taxes and duties are paid by us so you won't have any nasty surprises. The price you see is the price you pay.
Easy Returns
Returns accepted on faulty items only. For full details visit our returns page here
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FAQS
Find answers to common questions about our products and services
How do I take measurements for my outfit?
We provide an indepth video on how to take measurements. Please see our page dedicated size chart page
Do the dresses/tops have zips on them?
Yes all of our bridal pieces have zips on blouse and lengha bottom. Maxis and Kameez also come with zips.
Is there any space for alterations just in case we need to amend/alter?
Yes we allow for a margin of 3-5 inches for further tweaks to be made.
Where are you guys based?
Our production takes place in Pakistan. However our customer services and operational team is based in UK, Europe and USA to enable us to serve the global customer base easily.
How long have you been in business?
We launched AÏNN London at the start of 2025, however our parent company has been producing luxury Pakistani bridal and party wear for over 12 years.
What material is the outfit made in?
Each product page provides a spec sheet which included outfit material, embroidery and type of work produced on each outfit. However we can tell you that we use only the finest silk, organza, tissue, jamawar and net materials.
Is this machine work?
No absolutely not! We only ever produce hand work, we are not a fast fashion brand. Each and every single of our bridal outfit takes over 4000 hours to complete by hand and party wear outfits take approx 800 hours of hand crafting by our skilled artisans.
Are you selling copies of high-end designers?
Not at all. At AÏNN London, we believe in inspiration, much like all leading houses in our industry. Our focus isn't to simply reinvent existing lengha styles. Instead, we're dedicated to providing an elevated seamless service and innovative solutions that address the common frustrations in Asian retail. While beautiful outfits are always guaranteed, it's this complete, elevated experience that truly defines AÏNN London.
Where do you deliver to?
You'll be pleased to know we offer FREE worldwide shipping. We deliver using express DHL shipping which can take between 2-6 days depending on your location.
Do you accept returns?
At AÏNN London, we take immense pride in the exceptional quality of our garments. Due to the unique nature of our creations, we accept returns only for faulty items. Every outfit undergoes a rigorous 8-point quality check, and we even send you a video of your specific outfit before it ships. This ensures we're confident in our high standards. However, should a genuine fault occur that's not your doing, we will, of course, accept the return and cover the postage cost. Your satisfaction is important to us.
I don't have a lot of time, how long does your delivery take?
For our in stock outfits, we take 2-5 days in stitching and shipping the outfit to you which means the outfit should be with you in under 10 days. For our custom orders we take upto 4 weeks to produce custom colours and sizes.
I love this style but its not made in my choice of colour?
No problem. We offer 35 colours for you to customise this outfit in.
How does the process work after I place my order?
Once your selection is made, our meticulous process begins. For In-Stock Selections: Your chosen garment is swiftly prepared, undergoing our rigorous 8-point quality check before dispatch. A personal quality video will be sent for your approval prior to shipping, ensuring every detail meets our exacting standards. For Custom Creations: The artistry unfolds over approximately 4 weeks. Throughout this bespoke journey, we'll keep you intimately informed, with progress updates, videos, and images available upon request. Once your unique piece is perfected and stitched, it follows the same expedited, quality-assured shipping process as our in-stock items.
Can I see pictures or a video of my outfit during the production process?
Yes absolutely. These can be provided to you on request. Simply reach out to our customer services team who will be happy to help you.
Do you have reviews or testimonials from other international clients?
Yes we do! Please see our reviews page for testimonials from our customers.
Do you offer video consultations?
Yes we do. Please book in using our booking page here and we can arrange a video call to discuss design tweaks, colours, and measurements to make your experience personal and reduce the chance of miscommunication.
What is the best way to contact you if I have a question or a problem?
We have a dedicated customer services department consisting of email, telephone, Live chat and a whatsapp team set up to support our new and existing customers. Reach out via any of these methods that you prefer and we will be happy to help you.
I am looking for more modest wear. Can you add lining to sheer sleeves or raise the neckline?
Yes we can, simply reach out to our customer services team and discuss your requirements and we will do our best to accommodate your needs. We also offer free matching hijabs too, simply select this on the product page when placing an order.
What does the outfit price include? (e.g., Does it come with the dupatta, trousers, a slip/lining?)
Unlike many brands today, we do not sell items individually. Instead you will receive the full set consisting of top/blouse/kameez with matching Lengha/bottoms/trousers and a dupatta.
Will I have to pay customs, duties, or import taxes in my country?
No we take care of these for you to make this shopping experience as hassle free as possible.
What payment methods do you accept and are they secure?
Yes we use a secure payment gateway and accept payments via credit and debit cards as well as Klarna.
Do you offer payment plans or instalments, especially for large bridal orders?
Yes you can opt to pay with Klarna or Clearpay to spread your payments during checkout.
Is my parcel insured against loss or damage during shipping?
Yes we use the premium DHL shipping service which insures packages against losses and damages etc.
How do I care for my handmade outfit? (e.g., Dry clean only?)
Please see Outfit Care guide page for info on how to take care and store your outfits here