Eshaal
£1,200.00 GBP
video approval
customised size
free* shipping
hand embroidered
Description
The Eshaal: Nomi Ansari Inspired Multicolour Pastel Zardozi Hand-Embellished Sharara on 80g Pure Silk
The Eshaal is a luminescent masterclass in ""New Vintage"" aesthetics, blending the regal, architectural silhouette of a traditional gharara with a refreshing, ethereal palette of multicolour pastels. This ensemble captures the delicate light of a Nikkah morning or an upscale garden engagement, offering a sculptural presence that feels both authoritative and effortlessly feminine. It is designed for the woman who seeks to disrupt the standard formal codes with a garment that moves with a liquid-like grace and carries the weight of genuine heritage.
Factory Direct | Heirloom Quality | 900+ Color Options | Free Worldwide Shipping
In the world of high-tier South Asian couture, the Eshaal represents a paradigm shift. Typically, Zardozi craftsmanship of this caliber is gatekept by luxury labels that command a 300% markup for the logo alone; AÏNN London brings this unbranded luxury directly to you. Sourced from the same Mochi Gate ateliers that supply Lahore’s most celebrated designers, this piece features 150+ hours of manual labor on premium 80g Pure Raw Silk. Whether you are ordering from the UK, USA, Australia, or Canada, our Ready to Ship Pakistani collection ensures you bypass the ""designer wait time"" while still enjoying Free Worldwide Shipping on boutique-level artistry.
The technical integrity of the Eshaal lies in its provenance. Artisan Pledge: Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters, ensuring ethical and authentic production. The shirt is rendered in high-grade silk, providing an airy breathability that serves as a canvas for a dense cartography of Kora, Dabka, and luminescent Stones. The sharara is cut from 80g Silk, chosen for its structural memory and superior drape, ensuring the flare remains crisp throughout the event. Every inch of the 3-yard French Net dupatta is meticulously finished, mirroring the intricate Naqshi and Resham work found on the bodice.
- Material: Premium Chiffon Shirt, 80g Pure Silk Sharara, Fine French Net Dupatta.
- The Craft: Traditional Zardozi, Hand-applied Dabka, Tila borders, and genuine Resham silk threadwork.
- The Components: 3-Piece Set (Shirt, Sharara, Dupatta) with options for a Custom-Dyed Hijab or Heirloom Pouch.
We believe in transparency: the Eshaal is crafted using the exact same silk weights and embroidery wires as the $3,000+ versions seen in Lahore’s elite studios. By choosing AÏNN, you are bypassing the designer markup and billboard fees. You are paying exclusively for the designer quality without the label—resulting in an heirloom-quality garment at approximately half the market price of a branded equivalent.
Stylist's Guide
- Best For: Nikkah, Engagement, or High-Glamour Party Wear.
- Jewelry Pairing: Antique Gold Polki or Meenakari sets to accentuate the pastel Resham tones.
- The Fit: A tailored, sculptural bodice transitioning into a dramatic, sweeping gharara flare.
Styling & Occasion
For a Nikkah, pair the Eshaal with a sheer 3-yard dupatta draped overhead to highlight the Tila borders. For Engagements or festive Party Wear, we recommend our matching custom-dyed pouch and a bold Jadau choker. The multicolour pastel palette is exceptionally versatile, allowing for both silver and gold hardware pairings.
Q&A
Can I customize the color of the Eshaal?
Yes. While shown in Multicolour Pastel, we offer 900 Custom Colors. Bespoke dyeing requires a 10-12 day lead time to ensure the 80g Raw Silk achieves the perfect hue.
Does AÏNN London ship to the USA and UK for free?
Absolutely. We offer Free Worldwide Shipping on all formal orders. Most Ready to Ship Pakistani items arrive within 5-7 business days via express courier.
How do I care for my Zardozi hand-embellished garment?
Due to the intricate Kora and Dabka work, this garment is Specialist Dry Clean Only. Store it in a breathable garment bag to preserve the luminescent quality of the metallic threads.
| Attribute | Detail |
|---|---|
| Origin | Mochi Gate Ateliers, Lahore, Pakistan |
| Fabric Grade | 80g Pure Raw Silk & Premium Chiffon |
| Technique | Hand-worked Zardozi, Dabka, Naqshi, and Resham |
| Color Shown | Multicolour Pastel (Buttermilk Ivory Base) |
| Customization | 900+ Color Options available (10-12 Day Lead) |
| Artisan Pledge | Crafted by the family of Ustad Bashir (3rd Gen) |
| Shipping Policy | FREE Worldwide Shipping |
Product Specifications
| Feature | Detail |
|---|---|
| Fabric | Silk / Chiffon / Net |
| Work Type | Combination of Tila, Zardozi, Stone work, and Dabka |
| Delivery Timeline | 6-8 weeks made to order Custom |
| Care Instructions | Specialist Dry Clean Only |
Size
All measurements are in cm
| Small | Medium | Large | |
|---|---|---|---|
| Chest | 45.7 | 50.8 | 55.8 |
| Shoulders | 35.5 | 38.1 | 40.6 |
| Sleeves | 53.34 | 53.34 | 53.34 |
| Kameez Length | 89 | 89 | 89 |
| Hips | 48.3 | 53.3 | 57.1 |
| Waist | 41.9 | 47.0 | 53.3 |
| Trouser Length | 94.0 | 94.0 | 94.0 |
| Trouser Flair | 61.0 | 61.0 | 61.0 |
| Dupatta Length | 3 Yards |
Spec
| Specification | Details |
|---|---|
|
Inspired by Designer
|
Nomi Ansari |
|
Margin for Adjustment
|
4/5 inches |
|
Silhouette
|
Gharara |
|
Items Included
|
Gharara, Shirt, Dupatta |
|
Outfit Material
|
Shirt: Organza, Gharara: Organza, Dupatta: Organza, Pouch: Organza |
|
Embroidery
|
Kora, Dabka, Stones, Resham, Beads |
|
Thread Work
|
Gold |
|
Cancan Included
|
No |
|
Zips Included
|
Zip on Kameez/Blouse/Maxi |
|
Outfit Weight
|
Small - 6KG | Medium - 7.5KG | Large - 9KG |
|
Artisan Hours
|
4,450 hours of meticulous handcraftsmanship woven into every detail. |
Our Clients
See how our customers style their outfits
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FAQS
Find answers to common questions about our products and services
How do I take measurements for my outfit?
We provide an indepth video on how to take measurements. Please see our page dedicated size chart page
Do the dresses/tops have zips on them?
Yes all of our bridal pieces have zips on blouse and lengha bottom. Maxis and Kameez also come with zips.
Is there any space for alterations just in case we need to amend/alter?
Yes we allow for a margin of 3-5 inches for further tweaks to be made.
Where are you guys based?
Our production takes place in Pakistan. However our customer services and operational team is based in UK, Europe and USA to enable us to serve the global customer base easily.
How long have you been in business?
We launched AÏNN London at the start of 2025, however our parent company has been producing luxury Pakistani bridal and party wear for over 12 years.
What material is the outfit made in?
Each product page provides a spec sheet which included outfit material, embroidery and type of work produced on each outfit. However we can tell you that we use only the finest silk, organza, tissue, jamawar and net materials.
Is this machine work?
No absolutely not! We only ever produce hand work, we are not a fast fashion brand. Each and every single of our bridal outfit takes over 4000 hours to complete by hand and party wear outfits take approx 800 hours of hand crafting by our skilled artisans.
Are you selling copies of high-end designers?
Not at all. At AÏNN London, we believe in inspiration, much like all leading houses in our industry. Our focus isn't to simply reinvent existing lengha styles. Instead, we're dedicated to providing an elevated seamless service and innovative solutions that address the common frustrations in Asian retail. While beautiful outfits are always guaranteed, it's this complete, elevated experience that truly defines AÏNN London.
Where do you deliver to?
You'll be pleased to know we offer FREE worldwide shipping. We deliver using express DHL shipping which can take between 2-6 days depending on your location.
Do you accept returns?
At AÏNN London, we take immense pride in the exceptional quality of our garments. Due to the unique nature of our creations, we accept returns only for faulty items. Every outfit undergoes a rigorous 8-point quality check, and we even send you a video of your specific outfit before it ships. This ensures we're confident in our high standards. However, should a genuine fault occur that's not your doing, we will, of course, accept the return and cover the postage cost. Your satisfaction is important to us.
I don't have a lot of time, how long does your delivery take?
For our in stock outfits, we take 2-5 days in stitching and shipping the outfit to you which means the outfit should be with you in under 10 days. For our custom orders we take upto 4 weeks to produce custom colours and sizes.
I love this style but its not made in my choice of colour?
No problem. We offer 35 colours for you to customise this outfit in.
How does the process work after I place my order?
Once your selection is made, our meticulous process begins. For In-Stock Selections: Your chosen garment is swiftly prepared, undergoing our rigorous 8-point quality check before dispatch. A personal quality video will be sent for your approval prior to shipping, ensuring every detail meets our exacting standards. For Custom Creations: The artistry unfolds over approximately 4 weeks. Throughout this bespoke journey, we'll keep you intimately informed, with progress updates, videos, and images available upon request. Once your unique piece is perfected and stitched, it follows the same expedited, quality-assured shipping process as our in-stock items.
Can I see pictures or a video of my outfit during the production process?
Yes absolutely. These can be provided to you on request. Simply reach out to our customer services team who will be happy to help you.
Do you have reviews or testimonials from other international clients?
Yes we do! Please see our reviews page for testimonials from our customers.
Do you offer video consultations?
Yes we do. Please book in using our booking page here and we can arrange a video call to discuss design tweaks, colours, and measurements to make your experience personal and reduce the chance of miscommunication.
What is the best way to contact you if I have a question or a problem?
We have a dedicated customer services department consisting of email, telephone, Live chat and a whatsapp team set up to support our new and existing customers. Reach out via any of these methods that you prefer and we will be happy to help you.
I am looking for more modest wear. Can you add lining to sheer sleeves or raise the neckline?
Yes we can, simply reach out to our customer services team and discuss your requirements and we will do our best to accommodate your needs. We also offer free matching hijabs too, simply select this on the product page when placing an order.
What does the outfit price include? (e.g., Does it come with the dupatta, trousers, a slip/lining?)
Unlike many brands today, we do not sell items individually. Instead you will receive the full set consisting of top/blouse/kameez with matching Lengha/bottoms/trousers and a dupatta.
Will I have to pay customs, duties, or import taxes in my country?
No we take care of these for you to make this shopping experience as hassle free as possible.
What payment methods do you accept and are they secure?
Yes we use a secure payment gateway and accept payments via credit and debit cards as well as Klarna.
Do you offer payment plans or instalments, especially for large bridal orders?
Yes you can opt to pay with Klarna or Clearpay to spread your payments during checkout.
Is my parcel insured against loss or damage during shipping?
Yes we use the premium DHL shipping service which insures packages against losses and damages etc.
How do I care for my handmade outfit? (e.g., Dry clean only?)
Please see Outfit Care guide page for info on how to take care and store your outfits here
