Afsheen
£300.00 GBP
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Hand Made
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Description
## The Editor's Note
In a saturated market of disposable fashion, the Afsheen Jora Set is an investment in unbranded luxury. The subtle, Buttermilk Ivory hue offers a sculpted canvas for the intricate Zardozi craftsmanship, making it an ideal choice for a sophisticated Nikkah, intimate dinner, or significant formal event. The long, straight-cut kameez creates a regal drape and elongates the silhouette, while the gentle floral motifs in coral and sage green prevent it from feeling heavy. This is a garment designed for movement and permanence—a true heirloom piece, acquired Factory-Direct to bypass the typical designer markup.
For the discerning buyer seeking Designer quality without the label, we offer this exquisite set crafted from the finest 80g Pure Raw Silk. Sourced directly from the Mochi Gate ateliers and hand-embellished over 150 dedicated hours, the Afsheen rivals the complexity of any top-tier Lahore design house. Crucially, the set is available in the stunning Buttermilk Ivory shown, or can be customised in 35 Custom Colors to perfectly match your occasion. With Free worldwide shipping to the UK, USA, Canada, Australia, and the Rest of the World, true artisan luxury has never been this accessible.
## The Artisan's DNA (Technical Specifications)
Material: The Kameez, Trousers, and 3-yard Dupatta are constructed entirely from a substantial, non-transparent 80g Pure Raw Silk. This particular weight ensures a beautiful, fluid Drape that sits off the body with a sculptural quality, unlike lighter silks. The heirloom-quality embroidery employs a rich combination of traditional techniques, including fine Tila (gold thread) and Resham (silk thread) anchoring the design, which is then lifted with the Kora and dimensional Dabka work. Delicate Beads and shimmering Stones are applied to catch the light, demonstrating the high-level expertise of the artisan team. The embroidery layout is strategically dense along the neckline and hem (the 'daman') and the full-sleeves, creating a magnificent frame for the wearer. This complex hand-embellishment guarantees a finish identical to those pieces sold at triple the cost through conventional luxury channels.
- The Craft: Hand-embellished Zardozi, Tila, Resham, Kora, Dabka, Stones, and Beads.
- The Components: Long Straight-Cut Kameez, Straight Trousers, and a 3-yard Silk Dupatta with delicate fringe detailing.
- Artisan Pledge: Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters, ensuring ethical and authentic production.
## Shop Smarter
Why pay for a logo when you can pay for the craft? This unbranded luxury model is AÏNN London's core disruption. The silk is sourced from the same elite mills, the Zardozi masters work in the same Lahore ateliers, and the finishing is held to the same uncompromising standards as brands like Faiza Saqlain and HSY. By purchasing Direct from the loom, you eliminate the designer label fee and marketing overhead, often reducing the price by 50% or more. You receive the true Heirloom Quality craftsmanship—ready-to-ship Pakistani formal wear—without the financial and temporal premium.
## Stylist's Guide
- Best For: Nikkah, Eid, Formal Dinner, High-End Party Wear, Lunch & Dinner occasions.
- Jewelry Pairing: The embroidery's soft colors pair beautifully with delicate Polki or Jadau Kundan sets in a soft gold finish to complement the Tila work. Keep the neckline minimal and focus on statement earrings.
- The Fit: The standard fit is a tailored straight cut. As a Ready to Ship Pakistani garment, it offers an immediate, flattering silhouette.
## Transparency | Feature | Detail | | :--- | :--- | | Origin | Mochi Gate Ateliers, Lahore, Pakistan | | Fabric Grade/Hand-Feel | 80g Pure Raw Silk (Kameez, Trousers, Dupatta) | | Technique List | Zardozi, Tila, Resham, Kora, Dabka, Stone Work | | Color Shown | Buttermilk Ivory (Off-White) | | Color Options | 35 Custom Colors Available (4 weeks Day Lead Time) | | Production Model | Factory Direct / Unbranded Luxury | | Artisan Pledge | Crafted by the family of Ustad Bashir, 3rd generation Zardozi masters, ensuring ethical and authentic production. | | Shipping Policy | Free Worldwide Shipping (UK, USA, Canada, Australia, ROW) |
## FAQS
-
Can I get the Afsheen Jora Set in a different colour for my wedding event?
Yes, the Afsheen is available in the Buttermilk Ivory shown as Ready to ship Pakistani inventory, but we offer full customisation across 35 Custom Colors. Please allow a 4 weeks day lead time for custom color orders, as they are hand-dyed and finished. -
How long will it take for the Afsheen set to reach me in the USA or UK?
All AÏNN London garments include Free worldwide shipping. Our Ready to ship Pakistani pieces typically arrive within 4-7 business days of dispatch to major markets like the UK, USA, Australia, and Canada. -
What is 'Unbranded Luxury' and how does it affect the quality of the embroidery?
Unbranded luxury means you receive the identical Heirloom Quality craftsmanship and materials—sourced from Lahore's top Zardozi workshops—but bypass the designer label markup. The Kora and Dabka hand-work is of the highest possible grade, ensuring the quality is indistinguishable from designer versions costing significantly more.
## More Details | Feature | Detail | | :--- | :--- | | Product Name | Afsheen | | Garment Type | Jora Set (Kameez, Trousers, Dupatta) | | Fabric | 80g Pure Raw Silk | | Work Type | Combination of Tila, Zardozi, Stone Work, Dabka, Kora, Resham | | Delivery Timeline | 4-7 Days (Ready to Ship) / 4 weeks Days (Custom Color) | | Care Instructions | Specialist Dry Clean Only |
Size
All measurements are in cm
| Small | Medium | Large | |
|---|---|---|---|
| Chest | 45.7 | 50.8 | 55.8 |
| Shoulders | 35.5 | 38.1 | 40.6 |
| Sleeves | 53.34 | 53.34 | 53.34 |
| Kameez Length | 122 | 122 | 122 |
| Hips | 48.3 | 53.3 | 57.1 |
| Waist | 41.9 | 47.0 | 53.3 |
| Trouser Length | 94.0 | 94.0 | 94.0 |
| Trouser Flair | 61.0 | 61.0 | 61.0 |
| Dupatta Length | 3 Yards |
Spec
| Specification | Details |
|---|---|
|
Inspired by Designer
|
Waqar Asghar |
|
Margin for Adjustment
|
4/5 inches |
|
Silhouette
|
Kameez |
|
Items Included
|
Shirt, Trousers, Dupatta |
|
Outfit Material
|
Kameez: Silk, Trousers: Silk, Dupatta: Silk |
|
Embroidery
|
Kora, Dabka, Stones, Resham, Beads |
|
Thread Work
|
Gold |
|
Cancan Included
|
No |
|
Zips Included
|
Zip on Kameez/Blouse/Maxi |
|
Outfit Weight
|
Small - 3KG | Medium - 4KG | Large - 5KG |
|
Artisan Hours
|
Hand-finished over 450 hours. Countless stitches. One unforgettable piece |
Free Shipping
Free Shipping for all items using DHL Express.
All taxes and duties are paid by us so you won't have any nasty surprises. The price you see is the price you pay.
Easy Returns
Returns accepted on faulty items only. For full details visit our returns page here
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FAQS
Find answers to common questions about our products and services
How do I take measurements for my outfit?
We provide an indepth video on how to take measurements. Please see our page dedicated size chart page
Do the dresses/tops have zips on them?
Yes all of our bridal pieces have zips on blouse and lengha bottom. Maxis and Kameez also come with zips.
Is there any space for alterations just in case we need to amend/alter?
Yes we allow for a margin of 3-5 inches for further tweaks to be made.
Where are you guys based?
Our production takes place in Pakistan. However our customer services and operational team is based in UK, Europe and USA to enable us to serve the global customer base easily.
How long have you been in business?
We launched AÏNN London at the start of 2025, however our parent company has been producing luxury Pakistani bridal and party wear for over 12 years.
What material is the outfit made in?
Each product page provides a spec sheet which included outfit material, embroidery and type of work produced on each outfit. However we can tell you that we use only the finest silk, organza, tissue, jamawar and net materials.
Is this machine work?
No absolutely not! We only ever produce hand work, we are not a fast fashion brand. Each and every single of our bridal outfit takes over 4000 hours to complete by hand and party wear outfits take approx 800 hours of hand crafting by our skilled artisans.
Are you selling copies of high-end designers?
Not at all. At AÏNN London, we believe in inspiration, much like all leading houses in our industry. Our focus isn't to simply reinvent existing lengha styles. Instead, we're dedicated to providing an elevated seamless service and innovative solutions that address the common frustrations in Asian retail. While beautiful outfits are always guaranteed, it's this complete, elevated experience that truly defines AÏNN London.
Where do you deliver to?
You'll be pleased to know we offer FREE worldwide shipping. We deliver using express DHL shipping which can take between 2-6 days depending on your location.
Do you accept returns?
At AÏNN London, we take immense pride in the exceptional quality of our garments. Due to the unique nature of our creations, we accept returns only for faulty items. Every outfit undergoes a rigorous 8-point quality check, and we even send you a video of your specific outfit before it ships. This ensures we're confident in our high standards. However, should a genuine fault occur that's not your doing, we will, of course, accept the return and cover the postage cost. Your satisfaction is important to us.
I don't have a lot of time, how long does your delivery take?
For our in stock outfits, we take 2-5 days in stitching and shipping the outfit to you which means the outfit should be with you in under 10 days. For our custom orders we take upto 4 weeks to produce custom colours and sizes.
I love this style but its not made in my choice of colour?
No problem. We offer 35 colours for you to customise this outfit in.
How does the process work after I place my order?
Once your selection is made, our meticulous process begins. For In-Stock Selections: Your chosen garment is swiftly prepared, undergoing our rigorous 8-point quality check before dispatch. A personal quality video will be sent for your approval prior to shipping, ensuring every detail meets our exacting standards. For Custom Creations: The artistry unfolds over approximately 4 weeks. Throughout this bespoke journey, we'll keep you intimately informed, with progress updates, videos, and images available upon request. Once your unique piece is perfected and stitched, it follows the same expedited, quality-assured shipping process as our in-stock items.
Can I see pictures or a video of my outfit during the production process?
Yes absolutely. These can be provided to you on request. Simply reach out to our customer services team who will be happy to help you.
Do you have reviews or testimonials from other international clients?
Yes we do! Please see our reviews page for testimonials from our customers.
Do you offer video consultations?
Yes we do. Please book in using our booking page here and we can arrange a video call to discuss design tweaks, colours, and measurements to make your experience personal and reduce the chance of miscommunication.
What is the best way to contact you if I have a question or a problem?
We have a dedicated customer services department consisting of email, telephone, Live chat and a whatsapp team set up to support our new and existing customers. Reach out via any of these methods that you prefer and we will be happy to help you.
I am looking for more modest wear. Can you add lining to sheer sleeves or raise the neckline?
Yes we can, simply reach out to our customer services team and discuss your requirements and we will do our best to accommodate your needs. We also offer free matching hijabs too, simply select this on the product page when placing an order.
What does the outfit price include? (e.g., Does it come with the dupatta, trousers, a slip/lining?)
Unlike many brands today, we do not sell items individually. Instead you will receive the full set consisting of top/blouse/kameez with matching Lengha/bottoms/trousers and a dupatta.
Will I have to pay customs, duties, or import taxes in my country?
No we take care of these for you to make this shopping experience as hassle free as possible.
What payment methods do you accept and are they secure?
Yes we use a secure payment gateway and accept payments via credit and debit cards as well as Klarna.
Do you offer payment plans or instalments, especially for large bridal orders?
Yes you can opt to pay with Klarna or Clearpay to spread your payments during checkout.
Is my parcel insured against loss or damage during shipping?
Yes we use the premium DHL shipping service which insures packages against losses and damages etc.
How do I care for my handmade outfit? (e.g., Dry clean only?)
Please see Outfit Care guide page for info on how to take care and store your outfits here