AÏNN London Bridal Survey 2026

1. What are you planning for? *

My own wedding A family wedding Guest outfits Eid & occasions generally Just browsing

2. When is the main event? *

Under 3 months 3–6 months 6–12 months Over a year No date yet

3. Where do you live? *

London & South Midlands North West Yorkshire & North East Scotland, Wales or NI Outside the UK

4. Age group

18–24 25–34 35–44 45+

Budget

5. Realistic budget for a bridal outfit?

Under £500 £500–£1,000 £1,000–£2,000 £2,000–£4,000 £4,000+ Not buying bridal

6. Budget across ALL wedding events combined (mehndi, nikah, baraat, walima)?

Under £1,000 £1,000–£2,500 £2,500–£5,000 £5,000+

7. Typical spend on one guest outfit?

Under £100 £100–£200 £200–£400 £400+

How you buy

8. Where do you plan to buy from? (tick all that apply)

UK online retailer UK boutique in person Trip to Pakistan Pakistani seller via Instagram/WhatsApp Haven't decided

9. What worries you MOST about ordering occasionwear online? (pick up to 2)

Fit won't be right Colour won't match photos Quality lower than pictured Takes too long Customs & hidden charges Getting scammed Can't return it

10. Ever had a bad experience ordering from Pakistan directly?

Yes — me personally Yes — family or friends No — good experiences Never tried

11. What would most make you trust an online retailer? (pick up to 2)

Video of my actual outfit before dispatch Reviews with real customer photos UK-registered company Duties & delivery included in price Pay in instalments Speaking to a real person

Timelines

12. How far ahead would you order a bridal outfit?

Under 1 month 1–2 months 3–4 months 5–6 months 6+ months

13. How long do you think proper hand-embroidered bridal takes to make?

Under 2 weeks 2–4 weeks 1–2 months 2–3 months No idea

Style

14. Which direction for bridal colour?

Traditional red / maroon Pastels Jewel tones Gold & ivory Undecided

15. Which silhouette do you love most right now?

Lehenga Gharara Sharara Bridal maxi / gown Farshi Undecided

16. If you could get any outfit in ANY colour — not just what shops stock — would you?

Definitely Maybe I'd stick to pictured colours

Fit

17. Do off-the-rack Asian outfits usually fit you?

Yes, fine Usually need alterations Rarely fit — always altered I avoid ready-made because of fit

18. Would you pay more for made-to-measure?

Yes Only if it's included free No

Discovery

19. Where do you look for outfit inspiration? (pick up to 2)

Instagram TikTok Pinterest Family & friends Designer websites Google

20. Have you ever asked ChatGPT or another AI for wedding-shopping or outfit advice?

Yes No Didn't know you could

Prize draw (optional)

Enter your email to be in the draw for a £200 AÏNN London outfit voucher

Responses are anonymous unless you enter the draw, and are used in aggregate for the AÏNN London 2026 Bridal & Occasionwear Report. Maisondelan Ltd, London.