Quick answer: Custom fitting means your outfit is cut to your measurements rather than a fixed size. You send your key measurements (bust, waist, hip, lengths and shoulder), the outfit is made to fit, and — at AÏNN London — a 3–5 inch alteration margin is built into the seams so a local tailor can fine-tune the final fit after it arrives. You also approve a video of the finished piece before dispatch. It's the most reliable way to get a flattering, comfortable fit on a fitted, embellished bridal outfit bought online.
A bridal outfit only looks its best when it fits properly. Here's how custom fitting works and why it takes the risk out of buying online.
What custom fitting is
Rather than choosing the nearest fixed size and hoping, custom fitting means the outfit is made to your own measurements from the start. For fitted, structured, heavily worked pieces — where a standard size rarely sits perfectly — this makes a real difference. (See how to measure for a lehenga.)
How the process works
- Send your measurements: bust, waist, hip, blouse and skirt lengths, and shoulder width.
- We make it to fit, with a 3–5 inch alteration margin built into the seams.
- We film the finished piece so you can approve fit, colour and detail before it ships. (See why we film your outfit.)
- Local fine-tuning: a tailor near you can take it in or let it out within the margin for a flawless final fit.
Why the alteration margin matters
Bodies change, measurements are taken slightly differently by different people, and you may want a last-minute tweak. The built-in 3–5 inch margin means small adjustments are easy locally — no sending the outfit back across the world. (See our size chart.)
Getting your measurements right
- Use a soft tape, kept level, over the undergarments you'll wear.
- Measure the skirt length in your wedding heels.
- Have someone help for accuracy.
- Send a recent set taken close to your order.
(See which styles suit your body shape.)
Custom colour, too
Custom fitting pairs naturally with custom colour — your exact shade from a 900+ hand-dyed colour library, made to your measurements, confirmed on video before dispatch. Explore the bridal collection or ask about a custom piece.
Frequently asked questions
What does custom fitting mean?
It means your outfit is cut to your own measurements rather than a fixed size. You send your key measurements, the outfit is made to fit, and at AÏNN London a 3–5 inch alteration margin is built in so a local tailor can perfect the final fit.
What measurements do you need?
Bust, waist, hip, blouse (choli) length, skirt length and shoulder width. Take them with a soft tape over the undergarments and heel height you'll wear, ideally with someone helping for accuracy.
What if it still needs adjusting when it arrives?
Every outfit is made with a 3–5 inch alteration margin, so a local tailor can take it in or let it out for a flawless fit — no need to ship it back. You'll also have approved a video of the finished piece before dispatch.
Does custom fitting cost extra?
Made-to-measure is part of how AÏNN London works rather than a costly add-on. For exact, current pricing on a specific piece, just ask us via the contact page.
AÏNN London makes every outfit to your measurements with a 3–5 inch alteration margin and a video before dispatch. Ask about custom fitting.
Last updated: June 2026
