Pakistani Designer Style Guides

Dr Haroon: Designer Style Guide & How to Get the Look
An educational style guide to Dr Haroon (Dr Ahmad Haroon), with over 25 years in heritage Pakistani bridal couture — his focus on reviving traditional embroidery, signature silhouettes and colours, how to order (the brand does not accept online orders, in-store and stockists only), and how to get the heritage look more accessibly. AÏNN London is not affiliated with Dr Haroon. Read more...
Asim Jofa: Designer Style Guide & How to Get the Look
An educational style guide to Asim Jofa, one of the more accessible Pakistani designer brands — its luxury formal focus, signature chiffon, rich embroidery and range from lawn to bridal, how to order in the UK, and how to get the look more accessibly. AÏNN London is not affiliated with Asim Jofa. Read more...
Suffuse by Sana Yasir: Designer Style Guide & How to Get the Look
An educational style guide to Suffuse by Sana Yasir — its delicate, feminine aesthetic of soft pastels, flowing silhouettes and refined embroidery, ideal for romantic nikah and walima looks, how to order, and how to get the look more accessibly. AÏNN London is not affiliated with Suffuse. Read more...
Tena Durrani: Designer Style Guide & How to Get the Look
An educational style guide to Pakistani designer Tena Durrani — her Mughal-inspired aesthetic with red-carpet glamour, Swarovski embellishment, versatile designs and colour philosophy, how to order, and how to get the glamorous look more accessibly. AÏNN London is not affiliated with Tena Durrani. Read more...
Zainab Chottani: Complete Designer Style Guide
An educational style guide to Pakistani designer Zainab Chottani — her bespoke, fully customisable approach, signature Swarovski crystal line and Mughal-influenced glamour, how to order, and how to get a similarly luxurious look more accessibly. AÏNN London is not affiliated with Zainab Chottani. Read more...
Bunto Kazmi: Designer Style Guide - Heritage Bridal Couture
An educational style guide to Bunto Kazmi, a legendary name in Pakistani heritage bridal couture — her Mughal-era aesthetic, revival of antique embroidery, museum-quality craftsmanship and silhouettes, how to order through her by-appointment Lahore house, and how to get a similar heritage look more accessibly. AÏNN London is not affiliated with Bunto Kazmi. Read more...
Sania Maskatiya: Designer Style Guide & How to Get the Look
An educational style guide to Pakistani designer Sania Maskatiya — her artistic, internationally recognised aesthetic of kaleidoscopic prints and luxury fabrics, her NYFW presence and unusually transparent online pricing, how to order, and how to get the artistic look more accessibly. AÏNN London is not affiliated with Sania Maskatiya. Read more...
Nomi Ansari: Complete Designer Style Guide - The King of Colour
An educational style guide to Pakistani designer Nomi Ansari, the “King of Colour” — his vibrant, joyful aesthetic, colour-blocking and distinctive embroidery, mehndi and mayun specialism and coordinated couple outfits, how to order, and how to get the colourful look more accessibly. AÏNN London is not affiliated with Nomi Ansari. Read more...
Maria B: Complete Designer Style Guide - Pakistan's Biggest Fashion Brand
An educational style guide to Maria B (Maria Butt), one of Pakistan's most recognised and accessible fashion brands — its range from viral lawn collections to bridal couture, signature prints and textures, how to order from the UK via website and stockists, and how it compares to AÏNN London. AÏNN London is not affiliated with Maria B. Read more...
Elan by Khadija Shah: Complete Designer Style Guide
An educational style guide to Pakistani luxury house Elan by Khadija Shah — its dreamy, ethereal aesthetic of soft pastels, luxury ghararas and refined embellishment, the more accessible Zaha diffusion line, how to order, and how to get the look more accessibly. AÏNN London is not affiliated with Elan. Read more...
HSY (Hassan Sheheryar Yasin): Complete Designer Style Guide
An educational style guide to HSY (Hassan Sheheryar Yasin), Pakistan's “King of Couture” — his Mughal-meets-modern aesthetic, signature antique gold zardozi, colours and silhouettes, how to order, and how to get a similar regal look more accessibly. AÏNN London is not affiliated with HSY. Read more...
Faiza Saqlain: Designer Style Guide & How to Get the Look
An educational style guide to Pakistani designer Faiza Saqlain — her modern-traditional aesthetic, refined embroidery, colour palette and design details, how to order and the challenges of buying internationally, and how to get a similar refined look more accessibly. AÏNN London is not affiliated with Faiza Saqlain. Read more...