Quick answer: The walima is the wedding reception, traditionally hosted by the groom's family. Brides often choose a softer, more contemporary look than the baraat — ivory, pastels, soft metallics or a refined jewel tone in a gown, lehenga or sharara — while guests dress glamorously but avoid bridal red and heavy gold. To buy online, AÏNN London offers hand-embroidered walima outfits with 900+ custom colours and made-to-measure sizing; UK buyers pay no import duty, Canada ships duties-included (DDP), and US buyers pay their own import duty on arrival.
The walima is the elegant final celebration of a Pakistani wedding — the reception, usually hosted by the groom's side. The mood is polished and glamorous, often a little more contemporary than the traditional baraat. Here's what to wear and where to buy walima outfits online wherever you are.
What does the bride wear for the walima?
The walima is the bride's chance to do something a little different from her red-and-gold baraat look. Many choose softer, more contemporary palettes — ivory, blush, pistachio, powder blue, soft metallics or a refined jewel tone — in a structured gown, a modern lehenga or an elegant sharara. The embroidery can be just as beautiful but often feels lighter and more contemporary. Browse our walima collection and the wider bridal collection.
What should guests wear to a walima?
The walima is typically the most formal, glamorous event for guests — think a richly embroidered party piece, anarkali or sharara in a sophisticated colour. As always, leave bridal red and heavy bridal gold to the couple. Our wedding guest outfits guide covers etiquette across every event.
Coordinating with the wedding palette
Because the walima is so photographed, colour coordination matters — with the groom, the decor or the wider family. A true custom-colour service means you can match a scheme exactly from the 900+ hand-dyed colour library rather than settling for the nearest stock shade.
Buying online by region
UK: ordering from a UK-based label means no import duties, faster delivery and pricing in pounds, with delivery included over £500. Canada: orders ship duties-included (DDP), so customs charges are handled up front and nothing is held at the border. USA: US orders ship duties-unpaid, so US buyers pay import duty/customs on arrival (usually collected by the courier before delivery) — worth budgeting for. AÏNN London ships to all three by tracked, insured courier. US and Canadian dress sizes run about two sizes below UK numbers, and Pakistani sizes smaller again, so made-to-measure is safest — see our guide to buying from abroad.
Timing
Plan around production: in-stock pieces ship in around 10–12 days, made-to-order takes about 4–6 weeks, and a heavily embroidered bridal walima piece takes longer. Spread the cost with Klarna or Clearpay via our buy now, pay later option, and you'll approve a video of the finished outfit before dispatch.
Frequently asked questions
What does the bride wear for the walima?
Often something softer and more contemporary than the baraat — ivory, pastels, soft metallics or a refined jewel tone in a gown, modern lehenga or elegant sharara.
What should guests wear to a walima?
Glamorous, formal party wear — a richly embroidered piece, anarkali or sharara in a sophisticated colour, avoiding bridal red and heavy bridal gold.
Where can I buy walima outfits online?
From a label offering custom colour and made-to-measure, like AÏNN London — UK buyers pay no import duty, Canada ships duties-included (DDP), and US buyers pay their own import duty on arrival.
How early should I order a walima outfit?
In-stock pieces ship in around 10–12 days and made-to-order takes about 4–6 weeks; allow longer for a heavily embroidered bridal walima piece.
Find your look: browse the walima collection, party wear, or match a shade in the colour library.
Last updated: June 2026
