Quick answer: Every AÏNN London piece has its price shown openly on the product page — no "DM for price," no hidden costs. Bridal lehengas typically range from around £900 to £3,000 depending on embroidery weight, fabric and detailing, with party and guest wear priced below that. Prices include duties on international orders, with free UK delivery over £500. Transparent pricing lets you plan your budget with confidence instead of negotiating in someone's inbox.
"DM for price" is one of the most frustrating things in online Pakistani fashion. Here's why we don't do it — and roughly what bridal wear actually costs.
Why "DM for price" is a problem
- It hides information you need to plan a budget.
- It can mean inconsistent pricing — different quotes for different people.
- It wastes your time messaging back and forth for basics.
- It's a known red flag for less reputable sellers. (See online brands compared.)
Our approach: prices on every page
Every AÏNN London product shows its price openly. What you see is what you pay, with duties included on international orders and free UK delivery over £500 — no surprise costs at checkout or on arrival. (See the true cost with duties.)
Roughly what bridal wear costs
| Type | Indicative range |
|---|---|
| Bridal lehenga | ~£900–£3,000 |
| Party & guest wear | Below bridal — see product pages |
| Heavier / more embellished | Toward the upper end |
The exact price always shows on the product page. For why bridal prices vary so much, see why prices vary.
What drives the price
- Embroidery weight and technique — hand work (zardozi, dabka) adds artisan hours; a heavy bridal piece can be 800+ hours.
- Fabric — silks, nets and the quantity used.
- Embellishment — beads, stones, sequins, real metallic wire.
- Customisation — bespoke colour and made-to-measure tailoring.
(See how much a bridal lehenga costs in 2026.)
Transparent pricing helps you plan
Open prices let you set a realistic budget, compare honestly, and choose with confidence — no negotiating in DMs, no surprises. It's part of operating as a transparent, UK-registered business. (See how we operate.)
Browse the bridal collection with prices shown, explore the colour library, or ask us anything.
Frequently asked questions
How much do Pakistani bridal dresses cost?
Bridal lehengas typically range from around £900 to £3,000 depending on embroidery weight, fabric and detailing, with party and guest wear priced below that. The exact price is shown on every product page.
Do you show prices or is it "DM for price"?
Every AÏNN London product shows its price openly — no "DM for price." What you see is what you pay, with duties included on international orders and free UK delivery over £500.
Why do bridal prices vary so much?
Mainly embroidery weight and technique (hand work adds many artisan hours), fabric type and quantity, embellishment, and customisation like bespoke colour and made-to-measure tailoring.
Are there hidden costs?
No — prices include duties on international orders, and UK delivery is free over £500 (charged transparently below that), so there are no surprises at checkout or on arrival.
AÏNN London shows every price openly — bridal lehengas from around £900–£3,000 — made to measure in 900+ shades, with a video before dispatch, duties included and free UK delivery over £500. See prices now.
Last updated: June 2026
