Buying a bridal outfit from across the world can feel daunting — will it be authentic, will it fit, and what happens at customs? It's entirely doable when you order from the right place and know what to check. Here's how US buyers can purchase Pakistani bridal wear online with confidence.

Is it safe to buy Pakistani bridal wear online from the US?

Yes — provided you order from an established specialist rather than an anonymous social-media seller. The safest sellers are transparent about who they are, show honest delivery timelines, have a genuine returns and contact policy, and offer buyer-protected payment. AÏNN London is a registered UK label with a real address and customer support, and we send every customer a video of the finished outfit before it's dispatched, so you see exactly what you're receiving. For the full checklist of warning signs, see our guide on whether it's safe to order Pakistani bridal wear online.

What about US customs duties and taxes?

This is the most important thing for US buyers to understand. For deliveries to the United States, AÏNN London ships on a duties-unpaid basis, which means US import duty and any customs charge are payable by you when the parcel arrives — the courier usually collects this before final delivery. This isn't unique to us; it's how most apparel shipments into the US work. The amount varies with the garment, so when you budget, simply allow for a customs charge on top of the order price and treat it as an expected step rather than a surprise. (For the UK and most other countries AÏNN London ships duties-included, but US orders are handled this way.) Everything is sent by tracked, insured express courier, with delivery included on orders over £500.

How long does delivery take to the US?

Timelines depend on whether a piece is in stock or made for you. As a general guide: in-stock pieces ship in around 10–12 days; made-to-order outfits take about 4–6 weeks; and heavily embroidered bridal pieces take 3–4 months, because a bridal outfit can involve 800+ hours of hand embroidery. The single biggest mistake US brides make is ordering too late — start as early as you can, and see our bridal lehenga shopping timeline to plan backwards from your wedding date.

How do I get the right size from another country?

Made-to-measure is the safest route when buying internationally — you provide your measurements and the outfit is made to your body, rather than gambling on a standard size. AÏNN London offers custom measurements at no extra charge and builds in a 3–5 inch alteration margin so any final local fine-tuning is easy. Take your measurements carefully (our measuring guide walks through each one), and check the UK vs Pakistani sizing guide since Pakistani sizes typically run smaller than US sizes.

How do I actually place the order?

The process is straightforward. Browse the bridal collection and choose your piece, then select your size or provide custom measurements and your chosen shade from the 900+ colour library. You'll receive a confirmed timeline, and for bridal pieces you can talk everything through first with a bridal consultation. Before dispatch, you're sent a video of the finished outfit to approve. Payment can be spread over time with Klarna or Clearpay via our buy now, pay later option, and using a buyer-protected method (card or a BNPL provider) adds an extra layer of security on any international purchase.

What should I look for in a US-shipping seller?

Before you buy, confirm five things: the seller is a real, contactable business; delivery timelines are realistic and stated up front (be wary of anyone promising a heavily embroidered bridal lehenga in days); you understand who pays import duty and when (for US orders with AÏNN London, customs is payable by you on arrival — so there's no hidden markup, just a customs step to expect); sizing is either made-to-measure or backed by a clear size chart; and there are genuine customer reviews you can read — you can see ours on our customer reviews page. A quality bridal lehenga is a significant investment (typically in the £900–£3,000 range depending on the embroidery), so these checks are worth a few minutes.

Frequently asked questions

Can I buy Pakistani bridal wear online and have it shipped to the US?

Yes. AÏNN London ships to the US by tracked, insured courier and sends a video of your finished outfit before dispatch. Note that US orders are duties-unpaid, so US import duty/customs is payable on arrival.

Will I have to pay customs duty when it arrives in the US?

Yes — US orders ship duties-unpaid, so US import duty and any customs charge are payable on arrival, usually collected by the courier before delivery. Budget for it rather than be caught out. AÏNN London ships duties-included to the UK and most other countries; the US is the exception.

How far in advance should a US bride order?

As early as possible. In-stock pieces ship in around 10–12 days, made-to-order takes about 4–6 weeks, and heavily embroidered bridal pieces take 3–4 months. Plan backwards from your wedding date with a buffer for fittings.

How do I make sure it fits if I'm ordering from abroad?

Choose made-to-measure and provide your own measurements. AÏNN London offers custom sizing at no extra charge with a 3–5 inch alteration margin, so a local tailor can perfect the fit if needed.

Is it safe to pay for a bridal outfit online?

Yes, if you use a buyer-protected method. AÏNN London accepts card payment and offers Klarna and Clearpay, and sends a video of the finished piece before dispatch for peace of mind.

Ready to start? Browse the bridal collection, book a bridal consultation, or get in touch — we ship to the US by tracked, insured courier (US import duties payable on arrival).

Last updated: June 2026